Description
Western Africa Mayonnaise Market Research Report Forecast to 2028
The Western Africa mayonnaise market is expected to register a notable growth rate during the forecast period. The Western Africa mayonnaise market was valued at USD 303.16 million in 2020 and is projected to witness a steady CAGR of 4.25% during the forecast period. The rapid growth of the HoReCa industry is majorly driving the market growth.
Also, the high demand for table sauces is contributing to market growth. Market players are witnessing several growth opportunities due to the growing demand for organic & vegan products, constant investments in R&D for innovations, and innovative flavor blends.
The branding issue is the major challenge faced by the producers of mayonnaise across Western Africa. Furthermore, fluctuation in the prices of raw materials is slowing down the market growth.
Mayonnaise is a thick creamy sauce that is usually made by beating egg yolks, olive oil or other vegetable oil, lemon juice or vinegar, and seasoning together. However, vegetarian alternatives—such as egg-free mayonnaise—are also made available in the market. Mayonnaise is typically served with snacks as a dip or condiment and used for salads, sandwiches, and vegetable dishes.
Mayonnaise is a stable emulsion of egg yolks, oil, and additional emulsifier agents such as vinegar or lemon juice. It is a thick, cold condiment or dressing commonly used as a spread or dip. The mayonnaise market is mainly driven by the exponential growth of the HoReCa industry. The high demand for table sauces also fuels market growth.
However, fluctuation in the prices of raw materials is expected to slow down the market growth. Market players are witnessing several growth opportunities due to the growing demand for organic and vegan products, constant investments in R&D for innovations, and innovative flavor blends. The issue of branding is the major challenge faced by the producers of mayonnaise across Western Africa.
Market Segmentation
Based on Product type the market is bifurcated into Egg Mayonnaise and eggless mayonnaise.
The packaging type classifies the market into bottles & jars, pouches, and others. The bottles & jars segment accounted for the largest market share of 86.01%. In terms of category the market is divided into flavored and plane.
Distribution channel segment categorises market into store-based and non-store based. Store based segment comprises Supermarkets and Hypermarket, convenience store, and others. The food retail segment accounted for the larger market share of 69.28% in 2020, with a market value of USD 210.02 million.
Regional Analysis
Nigeria accounted for the largest market share of 60.55% in 2020, with a market value of USD 36.55 million; the market is expected to register a CAGR of 4.95% during the forecast period. Rest of Western Africa was the second-largest market in 2020, valued at USD 13.30 million; it is projected to grow at the highest CAGR of 5.27%.
Major Players
ZaikaFoods (Nigeria), Royal Smilde (Netherlands), Remia (Netherlands), American Garden (US), GBfoods (Spain), JobecoFood (UAE), Nando’s (South Africa), Dolly’s (Lebanon), The C.F. Sauer Co. (US) and ElburgGlobal (Netherlands) are the leading companies in this market, who compete based on market presence, quality, and price.
Table of Contents
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
1.1 WESTERN AFRICA MAYONNAISE MARKET, BY PRODUCT TYPE
1.2 WESTERN AFRICA MAYONNAISE MARKET, BY PACKAGING TYPE
1.3 WESTERN AFRICA MAYONNAISE MARKET, BY CATEGORY
1.4 WESTERN AFRICA MAYONNAISE MARKET, BY DISTRIBUTION CHANNEL
2 MARKET INTRODUCTION
2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE
2.5 KEY BUYING CRITERIA
3 RESEARCH METHODOLOGY
3.1 RESEARCH PROCESS
3.2 PRIMARY RESEARCH
3.3 SECONDARY RESEARCH
3.4 MARKET SIZE ESTIMATION
3.5 FORECAST MODEL
3.6 LIST OF ASSUMPTIONS
4 MARKET DYNAMICS
4.1 INTRODUCTION
4.2 DRIVERS
4.2.1 GROWTH OF THE HORECA INDUSTRY
4.2.2 HIGH DEMAND FOR TABLE SAUCES
4.2.3 DRIVERS IMPACT ANALYSIS
4.3 RESTRAINT
4.3.1 FLUCTUATING RAW MATERIAL PRICES
4.3.2 RESTRAINT IMPACT ANALYSIS
4.4 OPPORTUNITIES
4.4.1 GROWING DEMAND FOR ORGANIC AND VEGAN PRODUCTS
4.4.2 INVESTMENTS IN R&D FOR INNOVATIONS
4.4.3 LAUNCH OF INNOVATIVE FLAVOR BLENDS
4.5 CHALLENGES
4.5.1 BUYING BEHAVIOR AND BRANDING ISSUES
5 MARKET FACTOR ANALYSIS
5.1 VALUE CHAIN ANALYSIS
5.1.1 RAW MATERIAL PROCUREMENT
5.1.2 PROCESSING
5.1.2.1 EMULSION FORMATION
5.1.2.2 ADDITION OF INGREDIENTS
5.1.3 PACKAGING
5.2 SUPPLY CHAIN ANALYSIS
5.3 PORTER’S FIVE FORCES MODEL
5.3.1 THREAT OF NEW ENTRANTS
5.3.2 BARGAINING POWER OF SUPPLIERS
5.3.3 BARGAINING POWER OF BUYERS
5.3.4 THREAT OF SUBSTITUTES
5.3.5 INTENSITY OF RIVALRY
6 IMPACT OF THE COVID-19 OUTBREAK ON WESTERN AFRICA MAYONNAISE MARKET
7 WESTERN AFRICA MAYONNAISE MARKET, BY PRODUCT TYPE
7.1 OVERVIEW
7.1.1 WESTERN AFRICA MAYONNAISE MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019–2028
7.2 EGG MAYONNAISE
7.2.1 EGG MAYONNAISE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
7.3 EGGLESS MAYONNAISE
7.3.1 EGGLESS MAYONNAISE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
8 WESTERN AFRICA MAYONNAISE MARKET, BY PACKAGING TYPE
8.1 OVERVIEW
8.1.1 WESTERN AFRICA MAYONNAISE MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2019–2028
8.2 BOTTLES & JARS
8.2.1 BOTTLES & JARS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
8.3 POUCHES
8.3.1 POUCHES: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
8.4 OTHERS
8.4.1 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
9 WESTERN AFRICA MAYONNAISE MARKET, BY CATEGORY
9.1 OVERVIEW
9.2 FLAVORED
9.2.1 FLAVORED: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
9.3 PLAIN
9.3.1 PLAIN: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
10 WESTERN AFRICA MAYONNAISE MARKET, BY DISTRIBUTION CHANNEL
10.1 OVERVIEW
10.2 FOOD RETAIL
10.2.1 FOOD RETAIL: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
10.3 FOODSERVICE
10.3.1 FOODSERVICE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028
11 WESTERN AFRICA MAYONNAISE MARKET, BY COUNTRY
11.1 OVERVIEW
11.2 LIBERIA
11.3 NIGERIA
11.4 GHANA
11.5 SIERRA LEONE
11.6 REST OF WESTERN AFRICA
12 COMPETITIVE LANDSCAPE
12.1 INTRODUCTION
12.2 COMPETITIVE BENCHMARKING
12.3 KEY DEVELOPMENTS
12.3.1 PRODUCT LAUNCH
12.3.2 EXPANSION
13 COMPANY PROFILES
13.1 ZAIKAFOODS
13.1.1 COMPANY OVERVIEW
13.1.2 FINANCIAL OVERVIEW
13.1.3 PRODUCTS OFFERED
13.1.4 KEY DEVELOPMENTS
13.1.5 SWOT ANALYSIS
13.1.6 KEY STRATEGIES
13.2 ROYAL SMILDE
13.2.1 COMPANY OVERVIEW
13.2.2 FINANCIAL OVERVIEW
13.2.3 PRODUCTS OFFERED
13.2.4 KEY DEVELOPMENTS
13.2.5 SWOT ANALYSIS
13.2.6 KEY STRATEGIES
13.3 REMIA
13.3.1 COMPANY OVERVIEW
13.3.2 FINANCIAL OVERVIEW
13.3.3 PRODUCTS OFFERED
13.3.4 KEY DEVELOPMENTS
13.3.5 SWOT ANALYSIS
13.3.6 KEY STRATEGIES
13.4 AMERICAN GARDEN
13.4.1 COMPANY OVERVIEW
13.4.2 FINANCIAL OVERVIEW
13.4.3 PRODUCTS OFFERED
13.4.4 KEY DEVELOPMENTS
13.4.5 SWOT ANALYSIS
13.4.6 KEY STRATEGIES
13.5 GBFOODS
13.5.1 COMPANY OVERVIEW
13.5.2 FINANCIAL OVERVIEW
13.5.3 PRODUCTS OFFERED
13.5.4 KEY DEVELOPMENTS
13.5.5 SWOT ANALYSIS
13.5.6 KEY STRATEGIES
13.6 JOBECOFOOD
13.6.1 COMPANY OVERVIEW
13.6.2 FINANCIAL OVERVIEW
13.6.3 PRODUCTS OFFERED
13.6.4 KEY DEVELOPMENTS
13.6.5 KEY STRATEGIES
13.7 NANDO’S
13.7.1 COMPANY OVERVIEW
13.7.2 FINANCIAL OVERVIEW
13.7.3 PRODUCTS OFFERED
13.7.4 KEY DEVELOPMENTS
13.7.5 KEY STRATEGIES
13.8 DOLLY’S
13.8.1 COMPANY OVERVIEW
13.8.2 FINANCIAL OVERVIEW
13.8.3 PRODUCTS OFFERED
13.8.4 KEY DEVELOPMENTS
13.8.5 KEY STRATEGIES
13.9 THE C.F. SAUER CO.
13.9.1 COMPANY OVERVIEW
13.9.2 FINANCIAL OVERVIEW
13.9.3 PRODUCTS OFFERED
13.9.4 KEY DEVELOPMENTS
13.9.5 KEY STRATEGIES
13.10 ELBURG GLOBAL
13.10.1 COMPANY OVERVIEW
13.10.2 FINANCIAL OVERVIEW
13.10.3 PRODUCTS OFFERED
13.10.4 KEY DEVELOPMENTS
13.10.5 KEY STRATEGIES
14 REFERENCES
Companies Mentioned
ZaikaFoods (Nigeria), Royal Smilde (Netherlands), Remia (Netherlands), American Garden (US), GBfoods (Spain), JobecoFood (UAE), Nando’s (South Africa), Dolly’s (Lebanon), The C.F. Sauer Co. (US) and ElburgGlobal (Netherlands) are the leading companies in this market, who compete based on market presence, quality, and price.
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