Description
Description
Home care products include those for cleaning and conserving clothes, furniture, floor, kitchen, bathroom as well as those for improving household environment like the air fresher.
Home care products can be classified into cleaners of hard surface and carpets by the texture, special purpose detergent in glassware, plastic and decoration by material, cleaners for tableware, ovens, disinfection of fruits and vegetables, refrigerators and ceramic tiles by object, as well as that for bath bowl, urinal and air fresher.
The demand for home care products grows with the development of economy and livelihood. According to CRI, the sales revenue of home care products increased from over CNY 90 billion in 2011 to over CNY 120 billion in 2015 with the CAGR of about 7.7%.
According to CRI, there are more than 1,000 home care product manufacturers with a rising market concentration rate. Enterprises occupy about half of the shares of the home care product market such as Liby, Nice, Unilever (China), Procter & Gamble (China) and Blue Moon. Most of other market shares are occupied by small and medium-sized enterprises with an intense competition.
CRI research shows that major consumers of home care products are females in China mainly due to their responsibilities for household chores and purchasing initiatives. In terms of professions, major demand of students includes laundry products together with dish and fruit washing ones while that of working and stay-at-home women includes kitchen and bathroom ones in addition. In terms of age, major consumers are young and middle-aged women while the demand of the elderly is less. Consumers can also be divided by nature into individual ones purchasing at stores, supermarkets and shopping websites together with enterprises purchasing through distributors or manufacturers.
The variety of home care products increases with the development of economy. Laundry products and kitchen cleaners are daily necessities so consumers prefer effective, healthy and environment friendly ones to cheap ones. Chinese consumers prefer other home care products with strong effects without harm and pungent odor as well. CRI estimates that the CAGR of the market size of the home care product manufacturing industry will remain above 6% in China from 2016 to 2020.
Through this report, the readers can acquire the following information:
-Definition and Classification of Home Care Products
-Research Methods of the Report
-Production and Demand Status of Home Care Product Industry in China
-Analysis on Top 5 Home Care Product Manufacturers in China
-Development Opportunities and Driving Forces Faced by Home Care Product Manufacturing Industry in China
-Risks and Challenges in Development of Home Care Product Manufacturing Industry in China
-Analysis on Prices of Major Raw Materials of Home Care Products
-Analysis on Prices of Home Care Products in China
-Prediction on Development of Home Care Product Manufacturing Industry in China
Table of Contents
1 Relevant Concepts of Home Care Product Industry
1.1 Definition and Classification of Home Care Products
1.1.1 Definition of Home Care Products
1.1.2 Classification of Home Care Products
1.2 Research Methods of the Report
1.2.1 Parameters and Assumptions
1.2.2 Data Sources
2 Analysis on Home Care Product Industry in China, 2011-2015
2.1 Development Environment of Home Care Product Industry in China
2.1.1 Economic Environment Faced by Home Care Product Industry
2.1.2 Policy Environment Faced by Home Care Product Industry
2.1.3 Social Environment Faced by Home Care Product Industry
2.2 Analysis on Supply of Home Care Product Industry
2.3 Analysis on Demand for Home Care Products in China
2.3.1 Major Consumer Group of Home Care Products
2.3.2 Market Size of Home Care Products in China
3 Competition Status of Home Care Product Manufacturing Industry in China, 2013-2015
3.1 Barriers to Entry in Home Care Industry in China
3.1.1 Policy Barriers
3.1.2 Barriers of Sales Channels
3.1.3 Brand Barriers
3.1.4 Technical Barriers
3.2 Competition Structure of Home Care Product Manufacturing Industry in China
3.2.1 Bargaining Ability of Raw Material Suppliers of Home Care Products
3.2.2 Bargaining Ability of Consumers of Home Care Products
3.2.3 Internal Competition of Home Care Product Industry
3.2.4 Potential Entrants of Home Care Product Industry
3.2.5 Substitutes of Home Care Products
4 Analysis on Top 5 Home Care Product Manufacturers in China, 2013-2015
4.1 Guangzhou Liby Enterprise Group Co., Ltd.
4.1.1 Enterprise Profile of Liby Enterprise Group
4.1.2 Sales Revenue and Market Share of Liby Enterprise Group
4.2 Nice Group Co., Ltd.
4.2.1 Enterprise Profile of Nice Group
4.2.2 Sales Revenue and Market Share of Nice Group
4.3 Unilever (China) Co., Ltd.
4.3.1 Enterprise Profile of Unilever (China)
4.3.2 Sales Revenue and Market Share of Home Care Products of Unilever
4.4 Procter & Gamble (China) Co., Ltd.
4.4.1 Enterprise Profile of Procter & Gamble (China) Co., Ltd.
4.4.2 Sales Revenue and Market Share of Procter & Gamble (China) Co., Ltd.
4.5 Guangzhou Blue Moon Industrial Co., Ltd.
4.5.1 Enterprise Profile of Guangzhou Blue Moon Industrial Co., Ltd.
4.5.2 Sales Revenue and Market Share of Guangzhou Blue Moon Industrial Co., Ltd.
5 Analysis on Raw Material Costs and Sales Prices in Home Care Product Industry in China, 2013-2015
5.1 Analysis on Production Costs of Home Care Products in China, 2013-2015
5.2 Analysis on Sales Prices of Home Care Products in China, 2013-2015
6 Prediction on Development of Home Care Product Industry in China, 2016-2020
6.1 Factors Influencing the Development of Home Care Product Industry in China
6.1.1 Major Driving Forces and Market Opportunities in Home Care Product Industry in China
6.1.2 Risks and Challenges Faced by Home Care Product Industry in China
6.2 Forecast on Supply of Home Care Product Industry in China, 2016-2020
6.2.1 Prediction on Enterprises of Home Care Product Industry in China, 2016-2020
6.2.2 Prediction on Structure of Home Care Products in China
6.3 Forecast on Market Demand for Home Care Products in China, 2016-2020
Selected Charts
Chart China’s GDP and Its Growth Rate, 2011-2015
Chart Retail Sales Value and Growth Rate YOY of Daily Necessities in China, 2011-2015
Chart Related Policies Concerning Home Care Product Industry Published by Chinese Government, 2004-2015
Chart Number of Home Care Product Manufacturers in China, 2012-2015
Chart Market Size of Home Care Products in China, 2011-2015
Chart Major Home Care Product Manufacturers and Their Market Shares in China, 2013-2015
Chart Sales Revenue of Home Care Products of Liby Enterprise Group, 2013-2015
Chart Market Share of Home Care Products of Liby in China, 2013-2015
Chart Sales Revenue of Home Care Products of Nice Group, 2013-2015
Chart Market Share of Home Care Products of Nice Group in China, 2013-2015
Chart Sales Revenue of Home Care Products of Unilever in China, 2013-2015
Chart Market Share of Home Care Products of Unilever in China, 2013-2015
Chart Market Share of Home Care Products of Procter & Gamble in China, 2013-2015
Chart Sales Revenue of Home Care Products of Guangzhou Blue Moon Industrial Co., Ltd., 2013-2015
Chart Market Share of Home Care Products of Blue Moon in China, 2013-2015
Chart Price Trend of Epoxypropane in China, 2013-2015
Chart Prediction on Number of Home Care Product Manufacturers in China, 2016-2020
Chart Forecast on Market Scale of Home Care Products in China, 2016-2020
