Description
Owning to the changing fashion trends and high influence of product promotions, the global market of mascara is projected to reach a value of USD 10,306.16 million during the forecast period. During the given forecast period, the market will experience a CAGR of 6.70% by 2023.
Based on the regions covered, Europe is estimated to dominate the market holding a share of more than 30% and reaching a market value of more than USD 3,000 million during the corresponding period. Asia Pacific will witness a high growth rate during the same period and whereas North America will witness a moderate growth rate. Increasing demand for eye cosmetics is projected to fuel up the demand for mascara in the developed countries of these regions.
Volumizing mascara will dominate the market based on the product-type and is estimated to reach a market value of more than USD 4,000 million during the given period. Rising demand for mascara with eyelash thickening properties is propelling the increasing market share of volumizing mascara globally. Further, based on the category, regular mascara will hold a prominent share in the market and will grow at a CAGR of 6.59%.
Additionally, on the basis of distribution channel, the “one-stop shopping experience” will support the high sale of mascara through store based channel. Store based retail channels are anticipated to account for a market share of more than 50% during the forecast period.
Key Players
Some of the leading players in the global mascara market are: LOréal SA (France), The Estée Lauder Companies Inc. (U.S.), LVMH Moët Hennessy Louis Vuitton SE (France), Coty, Inc, (U.S.), Avon Products, Inc. (U.S.), Shiseido Co., Ltd (Japan), Revlon, Inc. (U.S.)
Study Objectives of Mascara Market Forecast till 2023
• Detailed analysis for individual micro and macro markets for Mascara
• To estimate market size by product-type, category, distribution channel and region
• To understand the supply and demand dynamics of mascara
• To provide region level market analysis and future outlook for the U.S., France, German, China, and others
• Company profiling of major players and competitive positioning for the mascara market
• Value chain analysis and supply chain analysis of Mascara
• Analysis of historical market trends and technologies, and current government regulatory requirements related to Mascara market
Target Audience
• Mascara manufacturers
• Cosmetics manufacturers
• Color cosmetic manufacturers
• Retailers and wholesalers
• Traders, importers and exporters
Key Findings
• Global mascara market is projected to reach USD 10,306.16 million by 2023 at a growth rate of 6.70%
• Waterproof mascara will experience a growth at a rate of 6.82% during the given forecast period
• Non-store based distribution channel for mascara will witness the highest growth at a rate of 6.8% based on the “one-swipe/click” shopping experience through e-commerce
Regional and Country Analysis of Mascara market Development and the Demand Forecast till 2023 Market
As per the MRFR analysis, the global market for mascara have been witnessing continued demand during the last few years and is projected to reach more than USD 3,000 million in Europe by 2023. Europe region is estimated to dominate the mascara market holding the lion’s share of more than 30%. Also, North America will hold the second largest share in the global mascara market and is projected to grow at a rate of 6.53%
The reports also cover country level analysis:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o U.K.
o France
o Italy
o Rest of Europe
• Asia Pacific
o China
o Japan
o Singapore
o Korea
o India
o Rest of APAC
• RoW
o Latin America
o Middle East
o Others
ACRONYMS 12
1 Report Prologue 13
2 Introduction 15
2.1 Definition 15
2.1.1 Mascara 15
2.1.2 Volumizing Mascaras 15
2.1.3 Lengthening Mascara 15
2.1.4 Curling Mascara 16
2.1.5 Non-clumping, Water Resistant Mascara 16
2.2 Scope of the Study 16
2.2.1 Research Methodology 16
2.3 Assumptions 16
2.4 Limitations 16
2.5 Market Structure 17
3 Research Methodology 18
3.1 Research Process 18
3.2 Primary Research 19
3.3 Secondary Research 21
3.4 Forecast Model 22
4 Premium Insights 23
4.1 History,Evolution & Innovation: Global Mascara Market 23
4.1.1 History & Evolution 23
4.1.1.1 The scandal 24
4.1.2 Innovation 24
4.2 Market Mapping & Research Methodology: Global Mascara Market 25
4.3 Market Segmentation: Global Mascara Market 26
4.4 Industry Trends and Market Environment: Global Mascara Market 27
5 Market Dynamics 29
5.1 Introduction 29
5.2 Drivers: 30
5.2.1 Increasing disposable income: 30
5.2.2 Improved technology leading to growing demand for luxury eye makeup products: 31
5.2.3 Growing Working Women Population: 31
5.2.4 Strong Performance Of Retail Sector: 31
5.3 Restraints: 32
5.3.1 Presence of harmful chemicals: 32
5.3.2 Lower shelf-life: 32
5.4 Opportunities: 33
5.4.1 Product Innovations: 33
5.4.2 Product Promotions: 33
5.4.3 R & D investments: 33
5.5 Challenges: 34
5.5.1 Certification: 34
5.5.1 Branding Issues: 34
6 Mega Trends 35
6.1 Trade (Import-export) Analysis 35
6.2 Innovation in product and process 36
6.3 Macroeconomic indicators analysis 37
7 Market Factor Analysis 41
7.1 Introduction 41
7.2 Value Chain Analysis 41
7.3 Supply Chain Analysis 43
7.4 Porter’s Five Forces 44
7.4.1 Porter’s 5 Forces Analysis: Mascara 44
7.4.2 Threat of New Entrants 45
7.4.3 Threat of Substitutes 45
7.4.4 Bargaining Power of Buyers 46
7.4.5 Bargaining Power of Suppliers 46
7.4.6 Intensity of Rivalry 47
8 Market Analysis, By Region 48
8.1 North America 50
8.1.1 U.S. 51
8.1.2 Canada 53
8.1.3 Mexico 55
8.2 Europe 58
8.2.1 Germany 59
8.2.2 France 62
8.2.3 Italy 64
8.2.4 U.K. 67
8.2.5 Rest of Europe 69
8.3 Asia Pacific 72
8.3.1 China 74
8.3.2 Japan 76
8.3.3 Singapore 78
8.3.4 Korea 80
8.3.5 India 83
8.3.6 Rest of APAC 85
8.4 Rest Of World 88
8.4.1 Latin America 89
8.4.2 Middle East 91
8.4.3 Other 94
9 Market Analysis, By Product Type 97
10 Market Analysis, By Category 103
11 Market Analysis, By Distribution Channel 107
12 Competitive Landscape 111
13 Major Manufacturers Analysis of Mascara 114
13.1 LOréal SA 114
13.1.1 Company Profile 114
13.1.2 Company Snapshot 114
13.1.3 Product and Specifications 115
13.1.4 Key development 116
13.1.5 Business strategy 116
13.1.6 SWOT Analysis 117
13.2 The Estée Lauder Companies Inc. 118
13.2.1 Company Profile 118
13.2.2 Company Snapshot 118
13.2.3 Product and Specifications 119
13.2.4 Key Developments 119
13.2.5 Business strategy 120
13.2.6 SWOT Analysis 120
13.3 LVMH Moët Hennessy Louis Vuitton SE 121
13.3.1 Company Profile 121
13.3.2 Company Snapshot 121
13.3.3 Product and Specifications 122
13.3.4 Key Developments 123
13.3.5 Business strategy 123
13.3.6 SWOT Analysis 124
13.4 Coty, Inc. 125
13.4.1 Company Profile 125
13.4.2 Company Snapshot 125
13.4.3 Product and Specifications 126
13.4.4 Key Developments 127
13.4.5 Business strategy 127
13.4.6 SWOT Analysis 128
13.5 Avon Products, Inc. 129
13.5.1 Company Profile 129
13.5.2 Company Snapshot 129
13.5.3 Product and Specifications 130
13.5.4 Key Developments 130
13.5.5 Business Strategy 131
13.6 Shiseido Co., Ltd. 132
13.6.1 Company Profile 132
13.6.2 Company Snapshot 132
13.6.3 Product & Specification 133
13.6.4 Key Developments 133
13.6.5 Business strategy 133
13.7 Revlon, Inc. 134
13.7.1 Company Profile 134
13.7.2 Company Snapshot 134
13.7.3 Product and Specifications 135
13.7.4 Key Developments 135
13.7.5 Business Strategy 136
TABLE 1 PESTLE ANALYSIS: U.S. 37
TABLE 2 PESTLE ANALYSIS-CHINA 38
TABLE 3 PESTLE ANALYSIS- GERMANY 38
TABLE 4 GLOBAL MASCARA MARKET, (2010-2016) VALUE (USD MILLION) 46
TABLE 5 GLOBAL MASCARA MARKET, (2017-2023) VALUE (USD MILLION) 47
TABLE 6 NORTH AMERICA MASCARA MARKET, (2010-2016) VALUE (USD MILLION) 48
TABLE 7 NORTH AMERICA MASCARA MARKET, (2017-2023) VALUE (USD MILLION) 48
TABLE 8 U.S MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 49
TABLE 9 U.S. MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 49
TABLE 10 U.S. MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 50
TABLE 11 U.S. MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 50
TABLE 12 U.S. MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 50
TABLE 13 U.S. MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 51
TABLE 14 CANADA MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 51
TABLE 15 CANADA MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 51
TABLE 16 CANADA MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 52
TABLE 17 CANADA MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 52
TABLE 18 CANADA MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 52
TABLE 19 CANADA MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 53
TABLE 20 MEXICO MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 53
TABLE 21 MEXICO MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 53
TABLE 22 MEXICO MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 54
TABLE 23 MEXICO MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 54
TABLE 24 MEXICO MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 54
TABLE 25 MEXICO MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 55
TABLE 26 EUROPE MASCARA MARKET, (2010-2016) VALUE (USD MILLION) 56
TABLE 27 EUROPE MASCARA MARKET, (2017-2023) VALUE (USD MILLION) 57
TABLE 28 GERMANY MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 57
TABLE 29 GERMANY MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 58
TABLE 30 GERMANY MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 58
TABLE 31 GERMANY MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 59
TABLE 32 GERMANY MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 59
TABLE 33 GERMANY MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 59
TABLE 34 FRANCE MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 60
TABLE 35 FRANCE MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 60
TABLE 36 FRANCE MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 61
TABLE 37 FRANCE MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 61
TABLE 38 FRANCE MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 61
TABLE 39 FRANCE MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 62
TABLE 40 ITALY MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 62
TABLE 41 ITALY MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 63
TABLE 42 ITALY MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 63
TABLE 43 ITALY MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 64
TABLE 44 ITALY MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 64
TABLE 45 ITALY MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 64
TABLE 46 U.K. MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 64
TABLE 47 U.K. MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 65
TABLE 48 U.K. MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 66
TABLE 49 U.K. MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 66
TABLE 50 U.K. MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 66
TABLE 51 U.K. MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 67
TABLE 52 REST OF EUROPE MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 67
TABLE 53 REST OF EUROPE MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 67
TABLE 54 REST OF EUROPE MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 68
TABLE 55 REST OF EUROPE MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 68
TABLE 56 REST OF EUROPE MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 69
TABLE 57 REST OF EUROPE MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 69
TABLE 58 ASIA-PACIFIC MASCARA MARKET, (2010-2016) VALUE (USD MILLION) 71
TABLE 59 CHINA MASCARA MARKET, BY TYPE (2017-2023) VALUE (USD MILLION) 71
TABLE 60 CHINA MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 72
TABLE 61 CHINA MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 72
TABLE 62 CHINA MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 73
TABLE 63 CHINA MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 73
TABLE 64 CHINA MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 73
TABLE 65 CHINA MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 74
TABLE 66 JAPAN MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 74
TABLE 67 JAPAN MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 74
TABLE 68 JAPAN MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 75
TABLE 69 JAPAN MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 75
TABLE 70 JAPAN MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 75
TABLE 71 JAPAN MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 76
TABLE 72 SINGAPORE MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 76
TABLE 73 SINGAPORE MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 76
TABLE 74 SINGAPORE MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 77
TABLE 75 SINGAPORE MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 77
TABLE 76 SINGAPORE MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 77
TABLE 77 SINGAPORE MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 78
TABLE 78 KOREA MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 78
TABLE 79 KOREA MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 79
TABLE 80 KOREA MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 79
TABLE 81 KOREA MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 80
TABLE 82 KOREA MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 80
TABLE 83 KOREA MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 80
TABLE 84 INDIA MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 80
TABLE 85 INDIA MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 81
TABLE 86 INDIA MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 82
TABLE 87 INDIA MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 82
TABLE 88 INDIA MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 82
TABLE 89 INDIA MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 83
TABLE 90 REST OF APAC MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 83
TABLE 91 REST OF APAC MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 84
TABLE 92 REST OF APAC MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 84
TABLE 93 REST OF APAC MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 85
TABLE 94 REST OF APAC MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 85
TABLE 95 REST OF APAC MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 85
TABLE 96 ROW MASCARA MARKET, (2010-2016) VALUE (USD MILLION) 86
TABLE 97 ROW MASCARA MARKET, (2017-2023) VALUE (USD MILLION) 87
TABLE 98 LATIN AMERICA MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 87
TABLE 99 LATIN AMERICA. MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 87
TABLE 100 LATIN AMERICA MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 88
TABLE 101 LATIN AMERICA MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 88
TABLE 102 LATIN AMERICA. MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 89
TABLE 103 LATIN AMERICA. MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 89
TABLE 104 MIDDLE EAST MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 89
TABLE 105 MIDDLE EAST MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 90
TABLE 106 MIDDLE EAST MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 90
TABLE 107 MIDDLE EAST MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 91
TABLE 108 MIDDLE EAST MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 91
TABLE 109 MIDDLE EAST MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 91
TABLE 110 OTHER MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 91
TABLE 111 OTHER MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE (USD MILLION) 92
TABLE 112 OTHER MASCARA MARKET, CATEGORY (2010-2016) VALUE (USD MILLION) 93
TABLE 113 OTHER MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 93
TABLE 114 OTHER MASCARA MARKET, DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 93
TABLE 115 OTHER MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 94
TABLE 116 GLOBAL MASCARA MARKET, BY PRODUCT TYPE (2010-2016) VALUE (USD MILLION) 95
TABLE 117 GLOBAL MASCARA MARKET, BY PRODUCT TYPE (2017-2023) VALUE USD MILLION 96
TABLE 118 GLOBAL MASCARA MARKET, BY VOLUMIZING (2010-2016) VALUE (USD MILLION) 96
TABLE 119 GLOBAL MASCARA MARKET, BY VOLUMIZING (2017-2023) VALUE (USD MILLION) 97
TABLE 120 GLOBAL MASCARA MARKET, BY LENGHTENING (2010-2016) VALUE (USD MILLION) 97
TABLE 121 GLOBAL MASCARA MARKET, BY LENGHTENING (2017-2023) VALUE (USD MILLION) 98
TABLE 122 GLOBAL MASCARA MARKET, BY CURLING (2010-2016) VALUE (USD MILLION) 98
TABLE 123 GLOBAL MASCARA MARKET, BY CURLING (2017-2023) VALUE (USD MILLION) 99
TABLE 124 GLOBAL MASCARA MARKET, BY OTHERS (2010-2016) VALUE (USD MILLION) 99
TABLE 125 GLOBAL MASCARA MARKET, BY OTHERS (2017-2023) VALUE (USD MILLION) 100
TABLE 126 GLOBAL MASCARA MARKET, BY CATEGORY (2010-2016) VALUE (USD MILLION) 101
TABLE 127 GLOBAL MASCARA MARKET, BY CATEGORY (2017-2023) VALUE (USD MILLION) 102
TABLE 128 GLOBAL MASCARA MARKET, BY REGULAR MASCARA (2010-2016) VALUE (USD MILLION) 102
TABLE 129 GLOBAL MASCARA MARKET, BY REGULAR MASCARA (2017-2023) VALUE (USD MILLION) 103
TABLE 130 GLOBAL MASCARA MARKET, BY WATERPROOF MASCARA (2010-2016) VALUE (USD MILLION) 103
TABLE 131 GLOBAL MASCARA MARKET, BY WATERPROOF MASCARA (2017-2023) VALUE (USD MILLION) 104
TABLE 132 GLOBAL MASCARA MARKET, BY DISTRIBUTION CHANNEL (2010-2016) VALUE (USD MILLION) 105
TABLE 133 GLOBAL MASCARA MARKET, BY DISTRIBUTION CHANNEL (2017-2023) VALUE (USD MILLION) 106
TABLE 134 GLOABL MASCARA MARKET, BY STORE BASED (2010-2016) VALUE (USD MILLION) 106
TABLE 135 GLOBAL MASCARA MARKET, BY STORE BASED (2017-2023) VALUE (USD MILLION) 107
TABLE 137 GLOBAL MASCARA MARKET, BY NON-STORE BASED (2017-2023) VALUE (USD MILLION) 108
TABLE 138 COMPETIVE LANDSCAPING: GLOBAL MASCARA MARKET: BY STRATEGY 111
TABLE 139 PRODUCT OVERVIEW 112
TABLE 140 KEY DEVELOPMENT 114
TABLE 141 PRODUCT OVERVIEW 117
TABLE 142 KEY DEVELOPMENTS 117
TABLE 143 PRODUCT OVERVIEW 120
TABLE 144 KEY DEVELOPMENTS 121
TABLE 145 PRODUCT OVERVIEW 124
TABLE 146 KEY DEVELOPMENTS 125
TABLE 147 PRODUCT OVERVIEW 128
TABLE 148 KEY DEVELOPMENTS 128
TABLE 149 PRODUCT OVERVIEW 131
TABLE 150 KEY DEVELOPMENTS 131
TABLE 151 PRODUCT OVERVIEW 133
TABLE 152 KEY DVELOPMENTS 133
FIGURE 1 RESEARCH PROCESS OF MRFR 19
FIGURE 2 PRIMARY RESEARCH PROCESS 20
FIGURE 3 SECONDARY RESEARCH PROCESS: TOP DOWN & BOTTOM UP APPROACH 21
FIGURE 4 FORECAST MODEL 22
FIGURE 5 MARKET SEGMENTATION: GLOBAL MASCARA MARKET 26
FIGURE 6 PRODUCT LIFECYLE: GLOBAL MASCARA MARKET 27
FIGURE 7 PRODUCT LIFECYLE: GLOBAL MASCARA MARKET, BY REGION 28
FIGURE 8 DRIVERS & RESTRAINTS IMPACT ANALYSIS OF MASCARA 29
FIGURE 9 GDP GROWTH (PER ANNUM) 30
FIGURE 10 GLOBAL EXPORT OF EYE MAKEUP – TONS 35
FIGURE 11 GLOBAL IMPORT OF EYE MAKEUP – TONS 35
FIGURE 12 VALUE CHAIN ANALYSIS OF GLOBAL MASCARA MARKET 41
FIGURE 13 SUPPLY CHAIN ANALYSIS OF GLOBAL MASCARA MARKET 43
FIGURE 14 PORTER’S 5 FORCES ANALYSIS OF GLOBAL MASCARA MARKET 44
FIGURE 15 GLOBAL MASCARA MARKET, BY VALUE (USD MILLION) 48
FIGURE 16 GLOBAL MASCARA, BY PRODUCT TYPE 97
FIGURE 17 GLOBAL MASCARA MARKET, BY CATEGORY 103
FIGURE 18 GLOBAL MASCARA MARKET, BY DISTRIBUTION CHANNEL 107
FIGURE 19 GLOBAL MASCARA MARKET:MAJOR PLAYER MARKET DEVELOPMENT SHARE 2012-2017 111
FIGURE 20 GLOBAL MASCARA MARKET:STRATEGY ANALYSIS 112
FIGURE 21 LORÉAL SA:COMPANY SNAPSHOT 114
FIGURE 22 LORÉAL SA: SWOT ANALYSIS 117
FIGURE 23 THE ESTÉE LAUDER COMPANIES INC.: COMPANY SNAPSHOT 118
FIGURE 24 THE ESTÉE LAUDER COMPANIES INC.: SWOT 120
FIGURE 25 LVMH MOËT HENNESSY LOUIS VUITTON SE: COMPANY SNAPSHOT 121
FIGURE 26 LVMH MOËT HENNESSY LOUIS VUITTON SE: SWOT ANALYSIS 124
FIGURE 27 COTY, INC.:COMPANY SNAPSHOT 125
FIGURE 28 COTY, INC.: SWOT ANALYSIS 128
FIGURE 29 AVON PRODUCTS, INC.: COMPANY SNAPSHOT 129
FIGURE 30 SHISEIDO CO., LTD: COMPANY SNAPSHOT 132
FIGURE 31 COMPANY OVERVIEW OF REVLON, INC.: COMPANY SNAPSHOT 134
