Table of Contents
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 17
1.1 MARKET ATTRACTIVENESS ANALYSIS 18
1.1.1 GLOBAL MANUKA HONEY MARKET, BY PRODUCT TYPE 19
1.1.2 GLOBAL MANUKA HONEY MARKET, BY CATEGORY 20
1.1.3 GLOBAL MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL 21
1.1.4 GLOBAL MANUKA HONEY MARKET, BY REGION 22
2 MARKET INTRODUCTION 23
2.1 DEFINITION 23
2.2 SCOPE OF THE STUDY 23
2.3 RESEARCH OBJECTIVE 23
2.4 MARKET STRUCTURE 24
2.5 KEY BUYING CRITERIA 24
3 RESEARCH METHODOLOGY 25
3.1 RESEARCH PROCESS 25
3.2 PRIMARY RESEARCH 26
3.3 SECONDARY RESEARCH 27
3.4 MARKET SIZE ESTIMATION 28
3.5 FORECAST MODEL 29
3.6 LIST OF ASSUMPTIONS & LIMITATIONS 30
4 MARKET DYNAMICS 31
4.1 INTRODUCTION 31
4.2 DRIVERS 32
4.2.1 HEALTH BENEFITS ASSOCIATED WITH MANUKA HONEY 32
4.2.2 CONSUMER PREFERENCE FOR HEALTHY SWEETENER 32
4.2.3 ADVANCEMENTS IN HONEY HARVESTING TECHNOLOGY 32
4.2.4 DRIVERS IMPACT ANALYSIS 33
4.3 RESTRAINT 33
4.3.1 RISING GAP BETWEEN DEMAND AND SUPPLY OF HONEY IN EUROPE 33
4.3.2 RESTRAINTS IMPACT ANALYSIS 34
4.4 OPPORTUNITY 34
4.4.1 RISING CONSUMER PREFERENCE FOR ORGANIC HONEY 34
4.5 CHALLENGE 34
4.5.1 HONEY LAUNDERING 34
5 MARKET FACTOR ANALYSIS 35
5.1 VALUE CHAIN ANALYSIS 35
5.1.1 HONEY HARVESTING 36
5.1.2 PROCESSING 36
5.1.3 PACKAGING 36
5.2 SUPPLY CHAIN ANALYSIS 36
5.3 PORTER’S FIVE FORCES MODEL 37
5.3.1 THREAT OF NEW ENTRANTS 38
5.3.2 BARGAINING POWER OF SUPPLIERS 38
5.3.3 THREAT OF SUBSTITUTES 38
5.3.4 BARGAINING POWER OF BUYERS 38
5.3.5 INTENSITY OF RIVALRY 38
5.4 IMPACT OF THE COVID-19 OUTBREAK ON GLOBAL MANUKA HONEY MARKET 39
5.4.1 OVERVIEW 39
5.4.2 IMPACT ON SUPPLY CHAIN 39
5.4.3 IMPACT ON CONSUMER BUYING BEHAVIOR 40
5.4.4 IMPACT ON PRICE 40
5.4.5 IMPACT ON RETAIL SALES (STORE-BASED VS. NON-STORE-BASED) 40
5.5 PRICING ANALYSIS BY REGION 41
5.6 PRODUCTION SCENARIO OF HONEY BY MAJOR COUNTRIES, 2019 & 2021 42
5.6.1 PRODUCTION OF HONEY(TONNES) 42
5.7 IMPORT & EXPORT SCENARIO OF HONEY, BY MAJOR COUNTRIES 43
5.7.1 EXPORTERS OF HONEY(TONNES) 43
5.7.2 IMPORTERS OF HONEY(TONNES) 43
5.8 LIST OF MANUKA HONEY EXPORTERS IN AUSTRALIA 44
5.9 EXPORT VOLUMES OF MANUKA HONEY FROM AUSTRALIA 45
5.9.1 EXPORTERS OF MANUKA HONEY FROM AUSTRALIA(TONNES) 45
5.10 LIST OF TOP IMPORTING COUNTRIES OF MANUKA HONEY 45
5.10.1 TOP IMPORTERS OF MANUKA HONEY(TONNES) 45
5.11 MARKET SHARE ANALYSIS OF AUSTRALIAN MANUKA HONEY AND NEW ZEALAND MANUKA HONEY (2021) 45
6 GLOBAL MANUKA HONEY MARKET, BY PRODUCT TYPE 46
6.1 OVERVIEW 46
6.1.1 GLOBAL MANUKA HONEY MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2021-2028 47
6.2 MGO 83 47
6.2.1 MGO 83: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2028 47
6.3 MGO 263 48
6.3.1 MGO 263: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2028 48
6.4 MGO 514 48
6.4.1 MGO 514: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2028 48
6.5 MGO 829 49
6.5.1 MGO 829: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2028 49
6.6 OTHERS 49
6.6.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2028 49
7 GLOBAL MANUKA HONEY MARKET, BY CATEGORY 50
7.1 OVERVIEW 50
7.1.1 GLOBAL MANUKA HONEY MARKET ESTIMATES & FORECAST, BY CATEGORY, 2021-2028 51
7.2 CONVENTIONAL 51
7.2.1 CONVENTIONAL: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2028 51
7.3 ORGANIC 52
7.3.1 ORGANIC: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2028 52
8 GLOBAL MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL 53
8.1 OVERVIEW 53
8.1.1 GLOBAL MANUKA HONEY MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2028 54
8.2 STORE-BASED 54
8.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2028 54
8.3 NON-STORE-BASED 55
8.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2028 55
9 GLOBAL MANUKA HONEY MARKET, BY REGION 56
9.1 OVERVIEW 56
9.2 NORTH AMERICA 58
9.2.1 US 60
9.2.2 CANADA 61
9.2.3 MEXICO 62
9.3 EUROPE 63
9.3.1 UK 65
9.3.2 GERMANY 66
9.3.3 FRANCE 67
9.3.4 ITALY 68
9.3.5 SPAIN 69
9.3.6 REST OF EUROPE 70
9.4 ASIA-PACIFIC 71
9.4.1 CHINA 73
9.4.2 INDIA 74
9.4.3 JAPAN 75
9.4.4 AUSTRALIA & NEW ZEALAND 76
9.4.5 REST OF ASIA-PACIFIC 77
9.5 REST OF THE WORLD 78
9.5.1 SOUTH AMERICA 80
9.5.2 MIDDLE EAST 81
9.5.3 AFRICA 82
10 GLOBAL HONEY MARKET, BY REGION 83
10.1 OVERVIEW 83
10.2 NORTH AMERICA 84
10.3 EUROPE 84
10.4 ASIA-PACIFIC 85
10.5 REST OF THE WORLD 85
11 COMPETITIVE LANDSCAPE 86
11.1 INTRODUCTION 86
11.1.1 MARKET STRATEGY ANALYSIS 86
11.2 COMPETITIVE BENCHMARKING 87
12 COMPANY PROFILES 89
12.1 COMVITA LIMITED 89
12.1.1 COMPANY OVERVIEW 89
12.1.2 FINANCIAL OVERVIEW 89
12.1.3 PRODUCTS OFFERED 90
12.1.4 KEY DEVELOPMENTS 90
12.1.5 SWOT ANALYSIS 90
12.1.6 KEY STRATEGIES 90
12.2 MANUKA HEALTH NEW ZEALAND 91
12.2.1 COMPANY OVERVIEW 91
12.2.2 FINANCIAL OVERVIEW 91
12.2.3 PRODUCTS OFFERED 91
12.2.4 KEY DEVELOPMENTS 91
12.2.5 SWOT ANALYSIS 92
12.2.6 KEY STRATEGIES 92
12.3 STEENS HONEY 93
12.3.1 COMPANY OVERVIEW 93
12.3.2 FINANCIAL OVERVIEW 93
12.3.3 PRODUCTS OFFERED 93
12.3.4 KEY DEVELOPMENTS 93
12.3.5 SWOT ANALYSIS 94
12.3.6 KEY STRATEGIES 94
12.4 BERRINGA 95
12.4.1 COMPANY OVERVIEW 95
12.4.2 FINANCIAL OVERVIEW 95
12.4.3 PRODUCTS OFFERED 95
12.4.4 KEY DEVELOPMENTS 95
12.4.5 SWOT ANALYSIS 96
12.4.6 KEY STRATEGIES 96
12.5 AUSTRALIA’S MANUKA 97
12.5.1 COMPANY OVERVIEW 97
12.5.2 FINANCIAL OVERVIEW 97
12.5.3 PRODUCTS OFFERED 97
12.5.4 KEY DEVELOPMENTS 97
12.5.5 SWOT ANALYSIS 98
12.5.6 KEY STRATEGIES 98
12.6 GO HEALTHY NEW ZEALAND LTD. 99
12.6.1 COMPANY OVERVIEW 99
12.6.2 FINANCIAL OVERVIEW 99
12.6.3 PRODUCTS OFFERED 99
12.6.4 KEY DEVELOPMENTS 99
12.6.5 KEY STRATEGIES 99
12.7 SIMPLY HONEY 100
12.7.1 COMPANY OVERVIEW 100
12.7.2 FINANCIAL OVERVIEW 100
12.7.3 PRODUCTS OFFERED 100
12.7.4 KEY DEVELOPMENTS 100
12.7.5 KEY STRATEGIES 100
12.8 BARNES NATURAL 101
12.8.1 COMPANY OVERVIEW 101
12.8.2 FINANCIAL OVERVIEW 101
12.8.3 PRODUCTS OFFERED 101
12.8.4 KEY DEVELOPMENTS 101
12.8.5 KEY STRATEGIES 101
12.9 NATURE’S GOLD 102
12.9.1 COMPANY OVERVIEW 102
12.9.2 FINANCIAL OVERVIEW 102
12.9.3 PRODUCTS OFFERED 102
12.9.4 KEY DEVELOPMENTS 103
12.9.5 KEY STRATEGIES 103
12.10 NEW ZEALAND HONEY CO. 104
12.10.1 COMPANY OVERVIEW 104
12.10.2 FINANCIAL OVERVIEW 104
12.10.3 PRODUCTS OFFERED 104
12.10.4 KEY DEVELOPMENTS 104
12.10.5 KEY STRATEGIES 104
12.11 HADDRELLS 105
12.11.1 COMPANY OVERVIEW 105
12.11.2 FINANCIAL OVERVIEW 105
12.11.3 PRODUCTS OFFERED 105
12.11.4 KEY DEVELOPMENTS 105
12.11.5 KEY STRATEGIES 105
12.12 MOSSOPS 106
12.12.1 COMPANY OVERVIEW 106
12.12.2 PRODUCTS OFFERED 106
12.12.3 KEY DEVELOPMENTS 106
12.12.4 KEY STRATEGIES 106
12.13 HAPPY VALLEY HONEY 107
12.13.1 COMPANY OVERVIEW 107
12.13.2 FINANCIAL OVERVIEW 107
12.13.3 PRODUCTS OFFERED 107
12.13.4 KEY DEVELOPMENTS 107
12.13.5 KEY STRATEGIES 107
12.14 100% PURE NZ HONEY 108
12.14.1 COMPANY OVERVIEW 108
12.14.2 FINANCIAL OVERVIEW 108
12.14.3 PRODUCTS OFFERED 108
12.14.4 KEY DEVELOPMENTS 108
12.14.5 KEY STRATEGIES 108
12.15 ARATAKI HONEY 109
12.15.1 COMPANY OVERVIEW 109
12.15.2 FINANCIAL OVERVIEW 109
12.15.3 PRODUCTS OFFERED 109
12.15.4 KEY DEVELOPMENTS 109
12.15.5 KEY STRATEGIES 109
12.16 EGMONT HONEY 110
12.16.1 COMPANY OVERVIEW 110
12.16.2 FINANCIAL OVERVIEW 110
12.16.3 PRODUCTS OFFERED 110
12.16.4 KEY DEVELOPMENTS 110
12.16.5 KEY STRATEGIES 110
12.17 STREAMLAND 111
12.17.1 COMPANY OVERVIEW 111
12.17.2 FINANCIAL OVERVIEW 111
12.17.3 PRODUCTS OFFERED 111
12.17.4 KEY DEVELOPMENTS 111
12.17.5 KEY STRATEGIES 111
12.18 OHA HONEY 112
12.18.1 COMPANY OVERVIEW 112
12.18.2 FINANCIAL OVERVIEW 112
12.18.3 PRODUCTS OFFERED 112
12.18.4 KEY DEVELOPMENTS 112
12.18.5 KEY STRATEGIES 112
12.19 APIHEALTH NZ LTD. 113
12.19.1 COMPANY OVERVIEW 113
12.19.2 FINANCIAL OVERVIEW 113
12.19.3 PRODUCTS OFFERED 113
12.19.4 KEY DEVELOPMENTS 113
12.19.5 KEY STRATEGIES 113
12.20 WEDDERSPOON 114
12.20.1 COMPANY OVERVIEW 114
12.20.2 FINANCIAL OVERVIEW 114
12.20.3 PRODUCTS OFFERED 114
12.20.4 KEY DEVELOPMENTS 114
12.20.5 KEY STRATEGIES 114
12.21 CAMMELL’S HONEY 115
12.21.1 COMPANY OVERVIEW 115
12.21.2 FINANCIAL OVERVIEW 115
12.21.3 PRODUCTS OFFERED 115
12.21.4 KEY DEVELOPMENTS 115
12.21.5 KEY STRATEGIES 115
12.22 CAPILANO HONEY LTD. 116
12.22.1 COMPANY OVERVIEW 116
12.22.2 FINANCIAL OVERVIEW 116
12.22.3 PRODUCTS OFFERED 116
12.22.4 KEY DEVELOPMENTS 116
12.22.5 KEY STRATEGIES 116
12.23 HONEY NEW ZEALAND 117
12.23.1 COMPANY OVERVIEW 117
12.23.2 FINANCIAL OVERVIEW 117
12.23.3 PRODUCTS OFFERED 117
12.23.4 KEY DEVELOPMENTS 117
12.23.5 KEY STRATEGIES 117
12.24 RICHORA HONEY 118
12.24.1 COMPANY OVERVIEW 118
12.24.2 FINANCIAL OVERVIEW 118
12.24.3 PRODUCTS OFFERED 118
12.24.4 KEY DEVELOPMENTS 118
12.24.5 KEY STRATEGIES 118
12.25 MIDLAND APIARIES 119
12.25.1 COMPANY OVERVIEW 119
12.25.2 FINANCIAL OVERVIEW 119
12.25.3 PRODUCTS OFFERED 119
12.25.4 KEY DEVELOPMENTS 119
12.25.5 KEY STRATEGIES 119
12.26 TAYLOR PASS HONEY CO 120
12.26.1 COMPANY OVERVIEW 120
12.26.2 FINANCIAL OVERVIEW 120
12.26.3 PRODUCTS OFFERED 120
12.26.4 KEY DEVELOPMENTS 120
12.26.5 KEY STRATEGIES 120
13 REFERENCES 121
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