JAPAN ALCOHOLIC SPIRITS MARKET 2021-2026

Description

MARKET OUTLOOK

The market for alcoholic spirits in Japan is projected to showcase a CAGR of 2.00% and -0.45%, by revenue and volume, respectively, in the forecasting period of 2021-2026.
As with the case of most alcoholic drinks in the country, the on-trade sales of spirits were hard hit in 2020, with the government’s declaration of a state of emergency, which resulted in the widespread closure of foodservice outlets. White spirits such as gin and rum, which have a stronger reliance on on-trade sales, were particularly hard hit by the closure of foodservice outlets.
Some of these spirits are more popular among youngsters of legal drinking age, and as such, were expected to rebound more strongly in the second half of 2020, with bars and restaurants reopening. However, even as these outlets began to reopen with the ease in restrictions, the visitor numbers have been significantly lower, with many consumers being concerned about social distancing.
Shochu/soju is the dominant category within spirits in the Japanese market, due to its popularity among older and middle-aged consumers. Whiskies have fared slightly better with off-trade sales, continuing to enjoy healthy growth, in spite of the challenges presented by the pandemic. Additionally, the Tokyo Olympics provided a temporary boost to on-trade sales in 2021.

COMPETITIVE OUTLOOK

The competitive players in the alcoholic spirits market are Takara Holdings Inc, Suntory Holdings Ltd, Sanwa Shurui Co Ltd, Oenon Holdings Inc, Kirishima Corp, and Asahi Group Holdings Ltd.

TABLE OF CONTENTS

1. JAPAN ALCOHOLIC SPIRITS MARKET – SUMMARY
1.1. COUNTRY SNAPSHOT
1.2. MARKET SIZE & FORECAST
1.3. MARKET DRIVING ASPECTS
1.4. MARKET RESTRAINING ASPECTS
1.5. KEY PLAYERS
2. JAPAN ALCOHOLIC SPIRITS INDUSTRY OUTLOOK
2.1. IMPACT OF COVID-19 ON THE JAPAN ALCOHOLIC SPIRITS INDUSTRY
2.2. PESTLE ANALYSIS
2.2.1. POLITICAL
2.2.2. ECONOMICAL
2.2.3. SOCIAL
2.2.4. TECHNOLOGICAL
2.2.5. LEGAL
2.2.6. ENVIRONMENTAL
2.3. MARKET SHARE ANALYSIS
2.4. BRAND SHARE ANALYSIS
2.5. MARKET ATTRACTIVENESS INDEX
2.6. VALUE CHAIN ANALYSIS
3. JAPAN ALCOHOLIC SPIRITS MARKET – SEGMENTATION BY PRODUCT TYPE (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITRES)
3.1. BRANDY AND COGNAC
3.1.1. BRANDY
3.1.2. COGNAC
3.2. LIQUEURS
3.2.1. BITTERS
3.2.2. CREAM-BASED LIQUEURS
3.2.3. OTHER LIQUEURS
3.3. TEQUILA (AND MEZCAL)
3.4. RUM
3.4.1. DARK RUM
3.4.2. WHITE RUM
3.5. WHISKIES
3.5.1. BOURBON/OTHER US WHISKY
3.5.2. CANADIAN WHISKY
3.5.3. IRISH WHISKEY
3.5.4. JAPANESE WHISKY
3.5.5. BLENDED SCOTCH WHISKY
3.5.6. SINGLE MALT SCOTCH WHISKY
3.6. WHITE SPIRITS
3.6.1. GIN
3.6.2. VODKA
3.7. OTHER SPIRITS
3.7.1. SHOCHU/SOJU
3.7.2. OTHER DISTILLED BEVERAGES
4. COMPETITIVE LANDSCAPE
4.1. ASAHI GROUP HOLDINGS LTD
4.2. KIRISHIMA CORP
4.3. OENON HOLDINGS INC
4.4. SANWA SHURUI CO LTD
4.5. SUNTORY HOLDINGS LTD
4.6. TAKARA HOLDINGS INC
5. RESEARCH METHODOLOGY & SCOPE
5.1. RESEARCH SCOPE & DELIVERABLES
5.2. SOURCES OF DATA
5.3. RESEARCH METHODOLOGY

TABLE LIST
TABLE 1: JAPAN ALCOHOLIC SPIRITS MARKET 2021-2026 (IN $ MILLION)
TABLE 2: JAPAN – COUNTRY SNAPSHOT
TABLE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
TABLE 4: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)
TABLE 5: JAPAN ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2021-2026 (IN MILLION LITRES)
TABLE 6: JAPAN ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2021-2026 (IN $ MILLION)
TABLE 7: JAPAN ALCOHOLIC SPIRITS MARKET, BY BRANDY AND COGNAC, 2021-2026 (IN MILLION LITRES)
TABLE 8: JAPAN ALCOHOLIC SPIRITS MARKET, BY BRANDY AND COGNAC, 2021-2026 (IN $ MILLION)
TABLE 9: JAPAN ALCOHOLIC SPIRITS MARKET, BY LIQUEURS, 2021-2026 (IN MILLION LITRES)
TABLE 10: JAPAN ALCOHOLIC SPIRITS MARKET, BY LIQUEURS, 2021-2026 (IN $ MILLION)
TABLE 11: JAPAN ALCOHOLIC SPIRITS MARKET, BY RUM, 2021-2026 (IN MILLION LITRES)
TABLE 12: JAPAN ALCOHOLIC SPIRITS MARKET, BY RUM, 2021-2026 (IN $ MILLION)
TABLE 13: JAPAN ALCOHOLIC SPIRITS MARKET, BY WHISKIES, 2021-2026 (IN MILLION LITRES)
TABLE 14: JAPAN ALCOHOLIC SPIRITS MARKET, BY WHISKIES, 2021-2026 (IN $ MILLION)
TABLE 15: JAPAN ALCOHOLIC SPIRITS MARKET, BY WHITE SPIRITS, 2021-2026 (IN MILLION LITRES)
TABLE 16: JAPAN ALCOHOLIC SPIRITS MARKET, BY WHITE SPIRITS, 2021-2026 (IN $ MILLION)
TABLE 17: JAPAN ALCOHOLIC SPIRITS MARKET, BY OTHER SPIRITS, 2021-2026 (IN MILLION LITRES)
TABLE 18: JAPAN ALCOHOLIC SPIRITS MARKET, BY OTHER SPIRITS, 2021-2026 (IN $ MILLION)

FIGURE LIST
FIGURE 1: JAPAN ALCOHOLIC SPIRITS MARKET 2021-2026 (IN $ MILLION)
FIGURE 2: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
FIGURE 3: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)
FIGURE 4: MARKET ATTRACTIVENESS INDEX
FIGURE 5: VALUE CHAIN ANALYSIS