JAPAN ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026

Description

MARKET OUTLOOK

As mentioned in CRI’s report, the alcoholic ready-to-drinks (RTDs) market in Japan is expected to grow in terms of volume and revenue over the estimated phase of 2021-2026. In terms of volume, it is likely to witness a growth rate of 4.73%, and based on value, it is anticipated to have a CAGR of 4.68%.
In Japan, the attitudes towards alcoholic drinks are undergoing several changes, which has led companies to seek new ways to attract consumers. In 2019, Asahi Breweries and Kirin Brewery emerged as the leaders in the alcoholic drinks segment. However, they witnessed a decline in 2020, owing to the growing consumer inclination towards RTDs. This shift is mainly on account of RTDs being affordable and trendy alternatives.
Furthermore, several consumers have stopped consuming alcohol altogether, which has encouraged producers to launch products with lower alcoholic content or are non-alcoholic in various categories, including beer, wine, and RTDs. For instance, Suntory Wine International launched a low-alcohol wine, Delica Maison, containing only 7% alcohol content. With producers looking to regenerate alcoholic drinks, sales and new product developments have gained momentum across the country.
Other than this, the trends of highballs and lemon-sour have influenced new product development, increasing sales of RTDs and spirits to be enjoyed at home settings. Hence, these factors are supporting the overall growth of the Japanese alcoholic ready-to-drinks market.

COMPETITIVE OUTLOOK

The major players in the alcoholic ready-to-drinks market include Kirin Holdings Co Ltd, Takara Holdings Inc, and Suntory Holdings Ltd.
TABLE OF CONTENT
1. JAPAN ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET –SUMMARY
1.1. COUNTRY SNAPSHOT
1.2. MARKET SIZE & FORECAST
1.3. MARKET DRIVING ASPECTS
1.4. MARKET RESTRAINING ASPECTS
1.5. KEY PLAYERS
2. JAPAN ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET OUTLOOK
2.1. IMPACT OF COVID-19 ON JAPAN ALCOHOLIC RTDS MARKET
2.2. PESTLE ANALYSIS
2.2.1. POLITICAL
2.2.2. ECONOMICAL
2.2.3. SOCIAL
2.2.4. TECHNOLOGICAL
2.2.5. LEGAL
2.2.6. ENVIRONMENTAL
2.3. MARKET ATTRACTIVENESS INDEX
2.4. MARKET SHARE ANALYSIS OF KEY PLAYERS
2.5. BRAND SHARE ANALYSIS
3. JAPAN ALCOHOLIC RTD MARKET SEGMENTATION – BY RTD TYPE (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITRES)
3.1. SPIRIT-BASED RTDS
3.2. WINE-BASED RTDS
4. COMPETITIVE LANDSCAPE
4.1. ASAHI GROUP HOLDINGS LTD
4.2. KIRIN HOLDINGS CO LTD
4.3. OENON HOLDINGS INC
4.4. SAPPORO HOLDINGS LTD
4.5. SUNTORY HOLDINGS LTD
4.6. TAKARA HOLDINGS INC
5. RESEARCH METHODOLOGY & SCOPE
5.1. RESEARCH SCOPE & DELIVERABLES
5.2. SOURCES OF DATA
5.3. RESEARCH METHODOLOGY

TABLE LIST
TABLE 1: JAPAN ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)
TABLE 2: JAPAN ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN MILLION LITRES)
TABLE 3: JAPAN – COUNTRY SNAPSHOT
TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
TABLE 5: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)
TABLE 6: JAPAN ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN $ MILLION)
TABLE 7: JAPAN ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN MILLION LITRES)

FIGURE LIST
FIGURE 1: JAPAN ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2021-2026 (IN $ MILLION)
FIGURE 2: MARKET ATTRACTIVENESS INDEX
FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
FIGURE 4: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)