ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026

Description

MARKET OUTLOOK

The market for alcoholic ready-to-drinks (RTDs) in Italy is predicted to expand with a CAGR of 3.62% in value and 2.70% in volume during the forecasting period from 2021 to 2026.
Lockdown restrictions caused by COVID-19 led to a slump in on-trade sales, owing to the closure of HoReCa establishments. This ultimately resulted in the crash of the tourism industry. However, this outbreak increased the consumption of alcoholic drinks in the home setting, influencing the demand for cheaper products. Although this trend has affected the sales of certain categories, such as premium spirits, the health trend has supported the sales of low-alcohol beer, gin, and vodka. This is mainly on account of the growing popularity of consuming aperitifs at home.
Additionally, the outbreak led e-commerce platforms to gain a significant share in the distribution of alcoholic drinks across the country. This has also supported the launch of dedicated apps such as Winedelivery, along with the development of cider and RTDs. Besides this, several bars promoted free delivery of RTDs during the lockdown, which gained momentum among consumers. While Italians are enthusiastic drinkers, several of them are shifting towards healthier low-alcohol or non-alcoholic options, especially in beer. Another factor is the products that offer good value for money are gaining popularity in the country. Therefore, these developments widen the scope and development of the Italian alcoholic ready-to-drinks market.

COMPETITIVE OUTLOOK

The prominent companies in the Italian alcoholic ready-to-drinks market include Bacardi and Co Ltd, Stock Spirits Group, and Davide Campari Milano SpA.
TABLE OF CONTENT
1. ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET –SUMMARY
1.1. COUNTRY SNAPSHOT
1.2. MARKET SIZE & FORECAST
1.3. MARKET DRIVING ASPECTS
1.4. MARKET RESTRAINING ASPECTS
1.5. KEY PLAYERS
2. ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET OUTLOOK
2.1. IMPACT OF COVID-19 ON ITALY ALCOHOLIC RTDS MARKET
2.2. PESTLE ANALYSIS
2.2.1. POLITICAL
2.2.2. ECONOMICAL
2.2.3. SOCIAL
2.2.4. TECHNOLOGICAL
2.2.5. LEGAL
2.2.6. ENVIRONMENTAL
2.3. MARKET ATTRACTIVENESS INDEX
2.4. MARKET SHARE ANALYSIS OF KEY PLAYERS
2.5. BRAND SHARE ANALYSIS
3. ITALY ALCOHOLIC RTD MARKET SEGMENTATION – BY RTD TYPE (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITRES)
3.1. SPIRIT-BASED RTDS
3.2. WINE-BASED RTDS
4. COMPETITIVE LANDSCAPE
4.1. STOCK SPIRITS GROUP
4.2. BACARDI AND CO LTD
4.3. GIACOBAZZI GRANDI VINI
4.4. ILLVA SARONNO SPA
4.5. DAVIDE CAMPARI MILANO SPA
5. RESEARCH METHODOLOGY & SCOPE
5.1. RESEARCH SCOPE & DELIVERABLES
5.2. SOURCES OF DATA
5.3. RESEARCH METHODOLOGY

TABLE LIST
TABLE 1: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)
TABLE 2: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN MILLION LITRES)
TABLE 3: ITALY – COUNTRY SNAPSHOT
TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
TABLE 5: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)
TABLE 6: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN $ MILLION)
TABLE 7: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN MILLION LITRES)

FIGURE LIST
FIGURE 1: ITALY ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, 2021-2026 (IN $ MILLION)
FIGURE 2: MARKET ATTRACTIVENESS INDEX
FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
FIGURE 4: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)