Rising Importance Of Sustainability Among the Businesses and Consumers and Eye-Catching Features & Options Offered by Digital Business Cards are the Key Drivers Expected to Boost Digital Business Card Market Growth During the Anticipated Period
According to CRI, the digital business card market has been segmented into type, platform, pricing, application, and region/country. The global digital business card market size is expected to register an exponential CAGR of ~11.2% from 2021 to 2027 and reach USD 242.3million by 2027.
A digital business card is also known as a virtual or electronic business card. It is an online means of sharing contact info. Digital business cards can be created on an Android, iPhone, iPad or computer, and are often more reasonable than their paper counterparts. Like typical business cards, digital business cards can be designed, customized, and shared with anyone. There are no space constraints with digital cards; a user can add as much or as little information to the card as per the desire. In addition to standard contact information (such as name, email, company, and phone number), a user can enrich a card with a video or photo, a logo, social media profiles, and many more information. This information can be displayed in several languages as per the user’s choice. The digital business card can be shared with people through text (SMS), email, QR code, Facebook Messenger, Twitter, Telegram, WhatsApp, Facebook, and LinkedIn, among other platforms.
Furthermore, an excellent advantage of digital business cards over traditional ones (paper business cards) is that they enable making contacts interactive and embed unique features and functions into a card. The best example can be instant contact saving (to a phone book or CRM system), quick access to web pages, or QR codes that enable tracking who checked business cards or take them to a map location, among other functions.
Moreover, digital business cards are flexible as they enable a user to update changes such as details, contacts, addresses, and other modifications and notify everyone who has it, possibly keeping in touch with established collaborators. Digital business cards overcome various issues that can be faced by conventional business cards and cut down expenses involved with printing all those pieces of paper. There are several reasons why digital business cards are the way to go. Convenience, eco-friendly, affordable, contactless, editable, customizable, among others, are the major advantages of virtual business cards.
Segmental Analysis
The global digital business card market has been segmented into type, platform, pricing, application, and region/country. Based on type, the digital business card market has been segmented into individual user, business user, and enterprise user. The enterprise user segment holds the largest share within the market and is expected to retain its dominance throughout the projected period.
Based on platform, the digital business card market has been divided into iOS, Android, and Windows. The Android segment holds the largest share within the market and is expected to retain its dominance throughout the projected period.
Based on pricing, the digital business card market has been divided into monthly and yearly. The yearly pricing segment holds a larger market share. This can be attributed to the heavy discount on annual subscriptions offered by the companies. Businesses and enterprises are the major target audience of the yearly subscription. However, the individual segment is also gaining a rapid boost.
Based on application, the digital business card market is segmented into business owners, sales entrepreneurs, marketing agencies, events and travels, software & IT, education and training, finance & realtors, health and beauty, consultants, and others. Business owners, sales entrepreneurs, marketing agencies, and consultants are the major contributors to the global market.
Regional Analysis
The global digital business card market is expected to gain significant revenue from the various continents during the projected period. The geographic analysis of the digital business card market has been conducted for North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
North America is further classified into the US, Canada, and Mexico. On the other hand, Europe is further classified into the UK, Germany, France, and the Rest of Europe, while Asia-Pacific is further segmented into China, Japan, India, and the Rest of Asia-Pacific.North America holds the leading share within the market. This can be attributed to the rapid digitalization in various businesses and enterprises.Europe holds the second position in the digital business card market in terms of revenue. The UK, Germany, and France are the major growth engines of the market.Asia-Pacific is expected to grow with the fastest CAGR during the forecast period. The region has seen a rapid boom the market growth owing to the digitalization among businesses.
Key Players
HiHello, Inc. (US), Haystack (Australia), Inigo (US), L-Card (US), Switchit (US), Adobe (US), Techno Infonet (India), About.me (US), SnapDat (US), CamCard (US), Mobilo (US), DziCard.com (Quancore Group) (India), Knowee (Spain), Lulu Systems, Inc. (US), and Vistinkard (India)are the key companies of the global digital business card market.