INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026

Description

MARKET OUTLOOK

As per CRI’s report, the market for alcoholic ready-to-drinks (RTDs) in India is anticipated to surge at a CAGR of 10.29% in revenue over the forecast period 2021-2026. Additionally, in terms of volume, it is expected to grow at a CAGR of 12.15% during the same period.
In India, spirit-based RTDs benefit from a premium image of global brands, such as Bacardi and Smirnoff. Moreover, growing health concerns have encouraged consumers to seek lower-strength alternatives to spirits. As per estimates, the market is expected to witness new product developments over the forecast period, as several players are seeking to capitalize in the spirits segment. Magic Moments Electra is anticipated to witness strong growth among the spirits due to its high ABV and cocktail-inspired flavors.
The United Spirits is also estimated to relaunch Smirnoff Ice over the considered phase once its debt has reduced and the sales of spirit-based RTDs gain higher volume growth. Other than this, distribution is expected to widen in the on-trade and off-trade, with both channels observing robust volume growth rates. However, off-trade is set to dominate, benefitting mainly from lower costs and a wider range of brands. Thus, all these factors supplement the Indian alcoholic ready-to-drinks market’s development.

COMPETITIVE OUTLOOK

The key firms thriving in the alcoholic ready-to-drinks consist of Diageo Plc, Radico Khaitan Ltd, and Bacardi and Co Ltd.
TABLE OF CONTENT
1. INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET – SUMMARY
1.1. COUNTRY SNAPSHOT
1.2. MARKET SIZE & FORECAST
1.3. MARKET DRIVING ASPECTS
1.4. MARKET RESTRAINING ASPECTS
1.5. KEY PLAYERS
2. INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET OUTLOOK
2.1. IMPACT OF COVID-19 ON INDIA ALCOHOLIC RTDS MARKET
2.2. PESTLE ANALYSIS
2.2.1. POLITICAL
2.2.2. ECONOMICAL
2.2.3. SOCIAL
2.2.4. TECHNOLOGICAL
2.2.5. LEGAL
2.2.6. ENVIRONMENTAL
2.3. MARKET ATTRACTIVENESS INDEX
2.4. MARKET SHARE ANALYSIS OF KEY PLAYERS
2.5. BRAND SHARE ANALYSIS
3. INDIA ALCOHOLIC RTD MARKET SEGMENTATION – BY RTD TYPE (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITRES)
3.1. SPIRIT-BASED RTDS
4. COMPETITIVE LANDSCAPE
4.1. BACARDI AND CO LTD
4.2. RADICO KHAITAN LTD
4.3. DIAGEO PLC
5. RESEARCH METHODOLOGY & SCOPE
5.1. RESEARCH SCOPE & DELIVERABLES
5.2. SOURCES OF DATA
5.3. RESEARCH METHODOLOGY

TABLE LIST
TABLE 1: INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)
TABLE 2: INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN MILLION LITRES)
TABLE 3: INDIA – COUNTRY SNAPSHOT
TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
TABLE 5: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)
TABLE 6: INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN $ MILLION)
TABLE 7: INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN MILLION LITRES)

FIGURE LIST
FIGURE 1: INDIA ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)
FIGURE 2: MARKET ATTRACTIVENESS INDEX
FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
FIGURE 4: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)