Description
Herbal Tea Market Analysis
Market Overview
The growing consumer preference for safe, chemical-free, and healthy consumables is one of the most important factors impacting market growth. Additionally, tea growing relies on ecological cycles, biodiversity, and methods that are adapted to local conditions, which maintains the soil’s fertility and richness and promotes plant biodiversity. This results in market expansion along with greater efforts made by governments all over the world to encourage the use of sustainable agriculture practices through various incentives and subsidies.
However, it is projected that the growing acceptance of herbal tea would have a favorable effect on market expansion. Manufacturers invest in R&D to raise the caliber and flavor of their goods in an effort to draw in more customers. For instance, in response to consumer demand for low-sugar beverages, Honey Flavored Herbal Tea and Green Hills created Rum. The beverage, which is devoid of alcohol and rich in cinnamon, licorice, star anise and apple that give it an alcoholic flavor, is what, is causing the herbal tea market’s income to increase.
Segment Overview
Based on type, purpose, shape, distribution channel, and location, the herbal tea market is segmented into five categories.
Based on type, the herbal tea market is segmented into cinnamon, chamomile, dandelion, ginger, turmeric, mixes, and others.
According to function, the herbal tea market is divided into categories such as multipurpose, gut & digestive health, and cognitive health. The market data for herbal tea has been divided into tea bags and loose leaves based on shape. The herbal tea market has been divided into store-based and non-store-based segments depending on distribution channels.
Regional Analysis
The analysis offers market information for North America, Europe, Asia-Pacific, and other regions of the world, organized by region. This is related to the rising demand for green tea and herbal tea to enhance beauty and health, which is what, is majorly driving market expansion in the region. Compared to other types of tea, this one is thought to be healthier. In addition, the India herbal tea market had the quickest rate of growth in the Asia-Pacific region, while China’s herbal tea market had the greatest market share.
The United States, Germany, France, Italy, Spain, China, Japan, India, the United Kingdom, Australia, South Korea, Canada, and Brazil are other significant nations covered in the market analysis.
Because of the rising demand from customers for specialty teas, the herbal tea market in Europe holds the second-largest market share. In the retail sector in Europe, herbal tea that has been grown organically is increasingly popular. This is because there are more obesity and overweight problems in the area, which is driving up demand for and consumption of herbal tea because it helps people lose weight.
Additionally, the US herbal tea market had the biggest market share, while the herbal tea market in Canada was expanding at the quickest rate in the North American continent.
Major Player
Some of the top businesses in the world include Republic of Tea (US), ONO TEAS Pvt. Ltd, (India), Numi, Inc. P.B.C (US), Apeejay Surrendra Group, Tata Consumer Product Limited (India), Celestial Seasonings, (US), Mighty Leaf Tea (Canada), Bombay Burmah Trading Corporation Limited (India), Unilever (UK) and Dilmah Ceylon Tea Company PLC (Sri Lanka).
TABLE OF CONTENT
1 EXECUTIVE SUMMARY
1.1 MARKET ATTRACTIVE ANALYSIS 17
1.1.1 GLOBAL HERBAL TEA MARKET, BY TYPE 18
1.1.2 GLOBAL HERBAL TEA MARKET, BY FUNCTION 19
1.1.3 GLOBAL HERBAL TEA MARKET, BY FORM 20
1.1.4 GLOBAL HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL 21
2 MARKET INTRODUCTION
2.1 DEFINITION 22
2.2 SCOPE OF THE STUDY 22
2.3 MARKET STRUCTURE 23
3 RESEARCH METHODOLOGY
3.1 RESEARCH PROCESS 24
3.2 PRIMARY RESEARCH 25
3.3 SECONDARY RESEARCH 26
3.4 MARKET SIZE ESTIMATION 27
3.5 FORECAST MODEL 28
3.6 LIST OF ASSUMPTIONS 28
4 MARKET DYNAMICS
4.1 INTRODUCTION 29
4.2 DRIVERS 30
4.2.1 HIGH DEMAND FOR FUNCTIONAL BEVERAGES 30
4.2.2 LAUNCH OF INNOVATIVE FLAVORS 30
4.2.3 DRIVERS IMPACT ANALYSIS 31
4.3 RESTRAINT 31
4.3.1 HIGH COSTS 31
4.3.2 RESTRAINTS IMPACT ANALYSIS 32
4.4 OPPORTUNITY 33
4.4.1 RISING DEMAND FOR ORGANIC PRODUCTS 33
4.5 CHALLENGE 33
4.5.1 LIMITED PRODUCT AWARENESS IN DEVELOPING AND UNDERDEVELOPED ECONOMIES 33
5 MARKET FACTOR ANALYSIS
5.1 VALUE CHAIN ANALYSIS 34
5.1.1 RAW MATERIAL PROCUREMENT 35
5.1.2 PROCESSING 35
5.1.3 PACKAGING 35
5.2 SUPPLY CHAIN ANALYSIS 36
5.3 PORTER’S FIVE FORCES MODEL 37
5.3.1 THREAT OF NEW ENTRANTS 38
5.3.2 BARGAINING POWER OF SUPPLIERS 38
5.3.3 BARGAINING POWER OF BUYERS 38
5.3.4 THREAT OF SUBSTITUTES 38
5.3.5 INTENSITY OF RIVALRY 38
5.4 LIST OF SUPPLIERS 39
6 HERBAL TEA MARKET, BY TYPE
6.1 OVERVIEW 40
6.1.1 GLOBAL HERBAL TEA MARKET ESTIMATES & FORECAST, BY TYPE, 2022-2030 41
6.2 CINNAMON 41
6.2.1 CINNAMON: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 41
6.3 DANDELION 42
6.3.1 DANDELION: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 42
6.4 CHAMOMILE 42
6.4.1 CHAMOMILE: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 42
6.5 GINGER 43
6.5.1 GINGER: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 43
6.6 TURMERIC 44
6.6.1 TURMERIC: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 44
6.7 BLENDS 44
6.7.1 BLENDS: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 44
6.8 OTHERS 45
6.8.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 45
7 HERBAL TEA MARKET, BY FUNCTION
7.1 OVERVIEW 46
7.1.1 GLOBAL HERBAL TEA MARKET ESTIMATES & FORECAST, BY FUNCTION, 2022-2030 47
7.2 COGNITIVE HEALTH 47
7.2.1 COGNITIVE HEALTH: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 47
7.3 GUT & DIGESTIVE HEALTH 48
7.3.1 GUT & DIGESTIVE HEALTH: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 48
7.4 MULTIFUNCTIONAL 48
7.4.1 MULTIFUNCTIONAL: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 48
7.5 OTHERS 49
7.5.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 49
8 HERBAL TEA MARKET, BY FORM
8.1 OVERVIEW 50
8.1.1 GLOBAL HERBAL TEA MARKET ESTIMATES & FORECAST, BY FORM, 2022-2030 51
8.2 TEA BAGS 51
8.2.1 TEA BAGS: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 51
8.3 LOOSE LEAF 52
8.3.1 LOOSE LEAF: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 52
9 HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
9.1 OVERVIEW 53
9.1.1 GLOBAL HERBAL TEA MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2022-2030 54
9.2 STORE-BASED 54
9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 54
9.3 NON-STORE-BASED 55
9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 55
10 GLOBAL HERBAL TEA MARKET, BY REGION
10.1 OVERVIEW 56
10.2 NORTH AMERICA 58
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.2.1 US 60
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.2.2 CANADA 62
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.2.3 MEXICO 64
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.3 EUROPE 66
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.3.1 UK 68
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.3.2 GERMANY 70
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.3.3 FRANCE 72
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.3.4 ITALY 74
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.3.5 SPAIN 76
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.3.6 REST OF EUROPE 78
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.4 ASIA-PACIFIC 80
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.4.1 CHINA 82
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.4.2 INDIA 84
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.4.3 JAPAN 86
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.4.4 AUSTRALIA & NEW ZEALAND 88
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.4.5 REST OF ASIA-PACIFIC 90
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.5 REST OF THE WORLD 92
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.5.1 SOUTH AMERICA 94
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.5.2 MIDDLE EAST 96
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
10.5.3 AFRICA 98
HERBAL TEA MARKET, BY TYPE
HERBAL TEA MARKET, BY FUNCTION
HERBAL TEA MARKET, BY FORM
HERBAL TEA MARKET, BY DISTRIBUTION CHANNEL
11 COMPETITIVE LANDSCAPE
11.1 INTRODUCTION 100
11.1.1 MARKET STRATEGY ANALYSIS 100
11.2 COMPETITIVE BENCHMARKING 101
11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 102
11.3.1 PRODUCT LAUNCHES 102
11.3.2 EXPANSIONS 102
12 COMPANY PROFILES
12.1 TATA GLOBAL BEVERAGES LIMITED 103
12.1.1 COMPANY OVERVIEW 103
12.1.2 FINANCIAL OVERVIEW 104
12.1.3 PRODUCTS OFFERED 105
12.1.4 KEY DEVELOPMENTS 106
12.1.5 SWOT ANALYSIS 107
12.1.6 KEY STRATEGIES 108
12.2 UNILEVER PLC 109
12.2.1 COMPANY OVERVIEW 109
12.2.2 FINANCIAL OVERVIEW 109
12.2.3 PRODUCTS OFFERED 110
12.2.4 KEY DEVELOPMENTS 111
12.2.5 SWOT ANALYSIS 112
12.2.6 KEY STRATEGIES 112
12.3 ORGANIC INDIA PVT. LTD. 113
12.3.1 COMPANY OVERVIEW 113
12.3.2 FINANCIAL OVERVIEW 113
12.3.3 PRODUCTS OFFERED 113
12.3.4 KEY DEVELOPMENTS 113
12.3.5 SWOT ANALYSIS 114
12.3.6 KEY STRATEGIES 114
12.4 THE HAIN CELESTIAL GROUP, INC. 115
12.4.1 COMPANY OVERVIEW 115
12.4.2 FINANCIAL OVERVIEW 115
12.4.3 PRODUCTS OFFERED 116
12.4.4 KEY DEVELOPMENTS 116
12.4.5 SWOT ANALYSIS 117
12.4.6 KEY STRATEGIES 117
12.5 ASSOCIATED BRITISH FOODS PLC 118
12.5.1 COMPANY OVERVIEW 118
12.5.2 FINANCIAL OVERVIEW 118
12.5.3 PRODUCTS OFFERED 119
12.5.4 KEY DEVELOPMENTS 119
12.5.5 SWOT ANALYSIS 120
12.5.6 KEY STRATEGIES 120
12.6 BARRY’S TEA 121
12.6.1 COMPANY OVERVIEW 121
12.6.2 FINANCIAL OVERVIEW 121
12.6.3 PRODUCTS OFFERED 121
12.6.4 KEY DEVELOPMENTS 121
12.6.5 SWOT ANALYSIS 122
12.6.6 KEY STRATEGIES 122
12.7 APEEJAY SURRENDRA GROUP 123
12.7.1 COMPANY OVERVIEW 123
12.7.2 FINANCIAL OVERVIEW 123
12.7.3 PRODUCTS OFFERED 123
12.7.4 KEY DEVELOPMENTS 123
12.7.5 SWOT ANALYSIS 124
12.7.6 KEY STRATEGIES 124
12.8 DILMAH CEYLON TEA COMPANY PLC 125
12.8.1 COMPANY OVERVIEW 125
12.8.2 FINANCIAL OVERVIEW 125
12.8.3 PRODUCTS OFFERED 126
12.8.4 KEY DEVELOPMENTS 126
12.8.5 SWOT ANALYSIS 127
12.8.6 KEY STRATEGIES 127
12.9 HARNEY & SONS 128
12.9.1 COMPANY OVERVIEW 128
12.9.2 FINANCIAL OVERVIEW 128
12.9.3 PRODUCTS OFFERED 128
12.9.4 KEY DEVELOPMENTS 129
12.9.5 SWOT ANALYSIS 130
12.9.6 KEY STRATEGIES 130
12.10 ADAGIO TEAS 131
12.10.1 COMPANY OVERVIEW 131
12.10.2 FINANCIAL OVERVIEW 131
12.10.3 PRODUCTS OFFERED 131
12.10.4 KEY DEVELOPMENTS 132
12.10.5 SWOT ANALYSIS 133
12.10.6 KEY STRATEGIES 133
13 REFERENCES
