Description
Tortilla is a form of baked bread which is majorly prepared from corn and wheat and consumed mostly in Spain and Mexico. The use of corn in the preparation of tortilla enhances its nutritional value as corn is a rich source of proteins, vitamins and minerals. Vitamin B controls the vital metabolism of cell. The process of production of tortilla from corn involves the soaking of corn in the limewater and this process helps in the availability of Vitamin B after its consumption. Tortilla has potential application as bread replacer as it is found to be more nutritious. It is consumed as snacks in the form of ready-to-eat baked chips and tortilla shells. It has multi-purpose application in preparation of various food dishes.
Tortilla chips have gained their popularity as a potential snack and as an alcohol accompaniment. Tortilla chips are found to have become staple snack for consumers in various regions based on the unique formulation and flavor of the product. Strong performance of the retail sector and product promotions have played a vital role in increasing the sale of tortilla via supermarkets/hypermarkets and specialty stores. More than 50% sales of tortilla chips were observed to have been accomplished through supermarkets and grocery stores. Healthier varieties available in tortilla chips such as whole-grain corn tortilla chips have increased the demand even more. Tortilla chips are hence also considered as the most popular dip chip based on the ‘better-for-you’ dip chip property.
Regional Analysis:
The Global Tortilla market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East and Africa. North America region is accounting for 59.24% market proportion in the year of 2017 in the global Tortilla market and it is estimated to retain its dominance throughout the forecast period of 2017-2023. The growth of the North America region is expected to be driven by the increasing consumption of tortilla both in U.S. and Mexico. Moreover, tortilla has been invented in Mexico. Also, the key manufacturers of tortilla are located in North America region which in turn escalates the sales of tortilla. However, Latin America region is projected to expand at a substantial growth rate of 5.07% during the forecast period of 2017-2023.
Segments:
Tortilla market has been segmented on the basis of type of tortilla mix, pre-cooked tortilla, frozen tortilla, tortilla chips and others. On the basis of source, market is segmented into corn, wheat and others. On basis of claim, market is segmented into gluten free, low carb and others. On basis of distribution channel, the market is segmented into store based and non-store based
Key Players:
The leading market players in the global tortilla market primarily are Tyson Foods, Inc. (U.S.), Gruma SAB de CV (Mexico), Grupo Bimbo SAB de CV (Mexico), General Mills, Inc. (U.S.), Azteca Foods Inc.(U.S.), Ole Mexican Foods Inc. (U.S.),and Grupo Liven, S.A. (Spain)
Target Audience:
• Tortilla manufacturers
• Raw material suppliers
• End users (food industry)
• Retailers and wholesalers
• E-commerce companies
• Traders, importers and exporters
Key Findings:
• Gluten free tortilla is expected to upsurge in the North & Latin America region due to the increasing celiac disease patient
• In the Asia Pacific region, low carb tortilla is anticipated to enhance at a high pace due to the rising incidence of obesity, diabetes and other diagnosed food intolerance
Regional and Country Analysis of Tortilla Market Development and Demand Forecast to 2023 Market:
As per the MRFR analysis, the global tortilla market is poised to reach USD 48.51 Billion in 2023, to grow at a CAGR of 5.10% during the forecasted period.
The reports also cover country level analysis:
• North America
U.S.
Canada
Mexico
• Europe
Germany
France
U.K.
Italy
Spain
Rest of Europe
• Asia – Pacific
China
India
Japan
ASEAN Countries
Australia & New Zealand
Rest of Asia-Pacific
• Latin America
• Middle East & Africa
Middle East
Africa
Table of Contents
1 Report Prologue 13
2 Introduction 14
2.1 Definition 14
2.1.1 Tortilla 14
2.2 Scope of the Study 14
2.2.1 Research Methodology 14
2.3 Assumptions 14
2.4 Limitations 14
2.5 Research Process/Methodology 15
2.6 Primary Research 16
2.7 Secondary Research 17
2.8 Forecast Model 18
3 Premium Insights 19
3.1 Global Tortilla Market: Market Mapping & Research Methodology 19
3.2 Market Overview: Global Tortilla Market 20
3.3 Industry Trends and Market Environment: Global Tortilla Market 21
4 Market Dynamics 23
4.1 Introduction 23
4.2 Drivers 24
4.2.1 Rapidly growing Hispanic population 24
4.2.2 Rising population of health conscious consumers 24
4.2.3 Increasing consumption of tortilla in the form of tortilla chips 24
4.3 Restraints 25
4.3.1 High R&D investments 25
4.4 Opportunities 25
4.4.1 Increasing demand in developing countries 25
4.4.2 Enhanced production techniques 25
4.5 Challenges 26
4.5.1 Fluctuation in the product prices 26
5 Market Factor Analysis 27
5.1 Introduction 27
5.2 Value Chain Analysis 27
5.3 Supply Chain Analysis 29
5.4 Porter’s Five Forces 31
5.4.1 Porter’s 5 Forces Analysis: Tortilla Market 31
5.4.2 Threat of New Entrants 32
5.4.3 Threat of Substitutes 32
5.4.4 Bargaining Power of Buyers 33
5.4.5 Bargaining Power of Suppliers 33
5.4.6 Internal Rivalry 34
6 Global Tortilla Market, By Product Type 35
6.1 Introduction 35
6.2 Global Tortilla Market , By Product Type 35
7 Global Tortilla Market, By Source 37
7.1 Introduction 37
7.2 Global Tortilla Market- By Source 37
8 Global Tortilla Market, By Claim 39
8.1 Introduction 39
8.2 Global Tortilla Market- By Claim 39
9 Global Tortilla Market, By Distribution Channel 41
9.1 Introduction 41
9.2 Global Tortilla Market, By Distribution Channel 41
10 Global Tortilla Market, By Region 44
10.1 Global Tortilla Market, By Region 44
11 North America Tortilla Market Analysis 46
11.1 North America Tortilla Market, By Country 46
11.2 North America Tortilla Market, By Product Type 47
11.3 North America Tortilla Market, By Source 48
11.4 North America Tortilla Market, By Claim 49
11.5 North America Tortilla Market, By Distribution Channel 50
11.6 U.S. 52
11.7 Canada 56
11.8 Mexico 60
12 Europe Tortilla Market Analysis 64
12.1 Europe Tortilla Market, By Country 64
12.2 Europe Tortilla Market, By Product Type 65
12.3 Europe Tortilla Market, By Source 66
12.4 Europe Tortilla Market, By Claim 67
12.5 Europe Tortilla Market, By Distribution Channel 68
12.6 U.K 70
12.7 Germany 73
12.8 France 78
12.9 Italy 82
12.10 Spain 86
12.11 Rest of Europe 90
13 Asia Pacific Tortilla Market Analysis 94
13.1 Asia Pacific Tortilla Market, By Country 94
13.2 Asia Pacific Tortilla Market, By Product Type 95
13.3 Asia Pacific Tortilla Market, By Source 96
13.4 Asia Pacific Tortilla Market, By Claim 97
13.5 Asia Pacific Tortilla Market, By Distribution Channel 98
13.6 China 100
13.7 India 104
13.8 Japan 108
13.9 Australia & New Zealand 112
13.10 ASEAN Countries 116
13.11 Rest of Asia Pacific 120
14 Latin America Tortilla Market Analysis 124
14.1 Latin America Tortilla Market, By Product Type 124
14.2 Latin America Tortilla Market, By Source 125
14.3 Latin America Tortilla Market, By Claim 126
14.4 Latin America Tortilla Market, By Distribution Channel 127
15 Middle East & Africa Tortilla Market Analysis 129
15.1 Middle East & Africa Tortilla Market, By Region 129
15.2 Middle East & Africa Tortilla Market, By Product Type 130
15.3 Middle East & Africa Tortilla Market, By Source 131
15.4 Middle East & Africa Tortilla Market, By Claim 132
15.5 Middle East & Africa Tortilla Market, By Distribution Channel 133
15.6 Middle East 134
15.7 Africa 138
16 Competitive Landscape 142
17 Company Profiles 145
17.1 Tyson Foods, Inc. 145
17.1.1 Company Overview 145
17.1.2 Financials 145
17.1.3 Products 145
17.1.4 Strategy 145
17.1.5 Key Developments 145
17.2 Gruma SAB de CV 146
17.2.1 Company Overview 146
17.2.2 Financials 146
17.2.3 Products 146
17.2.4 Strategy 146
17.2.5 Key Developments 146
17.3 Grupo Bimbo SAB de CV 147
17.3.1 Company Overview 147
17.3.2 Financials 147
17.3.3 Products 147
17.3.4 Strategy 147
17.3.5 Key Developments 147
17.4 General Mills, Inc. 148
17.4.1 Company Overview 148
17.4.2 Financials 148
17.4.3 Products 148
17.4.4 Strategy 148
17.4.5 Key Developments 148
17.5 Azteca Foods Inc. 149
17.5.1 Company Overview 149
17.5.2 Financials 149
17.5.3 Products 149
17.5.4 Strategy 149
17.5.5 Key Developments 149
17.6 Ole Mexican Foods Inc. 150
17.6.1 Company Overview 150
17.6.2 Financials 150
17.6.3 Products 150
17.6.4 Strategy 150
17.6.5 Key Developments 150
17.7 Grupo Liven, S.A. 151
17.7.1 Company Overview 151
17.7.2 Financials 151
17.7.3 Products 151
17.7.4 Strategy 151
17.7.5 Key Developments 151
