Description
Global Hard Seltzers Market Analysis
Market Overview
The global market for hard seltzers is expected to increase at a substantial rate over the forecast period of 2022-2030. The global hard seltzer market is experiencing a growth in consumer preference for flavor-fused alcoholic beverages as a result of rising disposable income, shifting lifestyles, rapid urbanisation, and rising demand for alcoholic beverages, particularly among younger generations.
This is largely attributable to the creation of sour and fruity flavours, the blending of sugar with novel components, and the adoption of new fermentation techniques by a number of businesses. Hard seltzer is even more well-liked because it has fewer calories and carbs than standard alcoholic beverages.
The travel and tourist sectors, as well as the expansion of the global economy, have all contributed to the market for hard seltzer’s recent significant increase. Alcohol, coffee, and bar shop sales online have all aided in this expansion. Furthermore, both older and younger generations are now drinking more hard seltzer due to rising disposable income, evolving consumer preferences, and peer pressure.
The global sparkling water market has expanded as a result of the availability of hard carbonated beverages with improved flavour and a greater selection of health-conscious options.
Segment Overview
The flavour, packaging type, distribution channel, and regional segments have been used to divide the market for global hard seltzers market. The global market has been divided into pineapple, grapefruit, lime, berries, orange, blends and others based on the type of hard seltzers. Lime segment is likely to grow significantly over the forecast period.
The packaging type segment has been bifurcated into bottles and cans. Also, the distribution channel segment has been bifurcated into store-based and non-store-based categories.
Regional Analysis
The global hard seltzer market is divided into seven regions: Americas, Africa, Middle East, Asia, and Europe. North America is expected to stand out in the Hard Seltzer market. The Middle East and African region has seen enhanced growth in the caustic soda market, while Latin America region has seen a gradual growth in its market share.
The market growth in the European region is anticipated to propel in the foreseeable future. Mode Seltzer, an Australian-based company, is set to join the competitive hard seltzer industry in Australia in October 2022. The company has promised to create four unique hard seltzers by fusing premium vodka and local ingredients in an artisanal manner, in order to offer consumers a wider range of products in Australia..
Major Players
Vizzy Hard Selter, Oscar Blues, Smirnoff, Nauti Seltzer, Pikita Seltzer, and White Claw are some of the affluent contenders holding sizeable hard seltzers market share.
COVID 19 Impacts
The COVID-19 pandemic has had a detrimental effect on the hard seltzer market, with supply chain disruptions and significant production losses resulting from the closure of main assembly points. Major producers have put a halt to the launch of their products and production in developing and emerging nations, including the India and other East Asian countries. Despite this, the hard seltzer sector presents lucrative and dynamic possibilities for new entrants into the alcohol industry. Nevertheless, lockdown measures imposed by governments in an attempt to contain the virus remain an obstacle for companies looking to expand their operations.
TABLE OF CONTENT
1 EXECUTIVE SUMMARY
1.1 MARKET ATTRACTIVENESS ANALYSIS 15
1.1.1 GLOBAL HARD SELTZERS MARKET, BY FLAVOR 15
1.1.2 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE 16
1.1.3 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL 17
1.1.4 GLOBAL HARD SELTZERS MARKET, BY REGION 18
2 MARKET INTRODUCTION
2.1 DEFINITION 19
2.2 SCOPE OF THE STUDY 19
2.3 RESEARCH OBJECTIVE 19
2.4 MARKET STRUCTURE 20
2.5 KEY BUYING CRITERIA 20
3 RESEARCH METHODOLOGY
3.1 RESEARCH PROCESS 21
3.2 PRIMARY RESEARCH 22
3.3 SECONDARY RESEARCH 23
3.4 MARKET SIZE ESTIMATION 24
3.5 FORECAST MODEL 25
3.6 LIST OF ASSUMPTIONS & LIMITATIONS 26
4 MARKET INSIGHTS
5 MARKET DYNAMICS
5.1 INTRODUCTION 29
5.2 DRIVERS 30
5.2.1 RISING ASSOCIATION OF HARD SELTZERS WITH CONVENIENCE 30
5.2.2 CONSUMER PREFERENCE FOR CARBONATED BEVERAGES WITH REDUCED ALCOHOL CONTENT 30
5.2.3 HIGH DEMAND FOR HEALTH HALO ALCOHOLIC BEVERAGES 30
5.2.4 DRIVERS IMPACT ANALYSIS 32
5.3 RESTRAINT 32
5.3.1 SURGING DEMAND FOR NON-ALCOHOLIC BEVERAGES 32
5.3.2 RESTRAINT IMPACT ANALYSIS 33
5.4 OPPORTUNITIES 33
5.4.1 PRODUCT INNOVATION 33
5.4.2 GROWTH OF THE ORGANIZED RETAIL SECTOR 34
5.4.3 INNOVATIVE MARKETING STRATEGIES 34
6 MARKET FACTOR ANALYSIS
6.1 VALUE CHAIN ANALYSIS 35
6.1.1 RAW MATERIAL PROCUREMENT 36
6.1.2 PROCESSING 37
6.1.3 PACKAGING 37
6.2 SUPPLY CHAIN ANALYSIS 37
6.3 PORTER’S FIVE FORCES MODEL 38
6.3.1 THREAT OF NEW ENTRANTS 39
6.3.2 BARGAINING POWER OF SUPPLIERS 39
6.3.3 THREAT OF SUBSTITUTES 39
6.3.4 BARGAINING POWER OF BUYERS 39
6.3.5 INTENSITY OF RIVALRY 39
6.4 IMPACT OF COVID-19 OUTBREAK ON THE GLOBAL HARD SELTZERS MARKET 40
7 GLOBAL HARD SELTZERS MARKET, BY FLAVOR
7.1 OVERVIEW 42
7.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY FLAVOR, 2018–2030 43
7.2 LIME 43
7.2.1 LIME: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 43
7.3 BERRIES 44
7.3.1 BERRIES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 44
7.4 PINEAPPLE 44
7.4.1 PINEAPPLE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 45
7.5 GRAPEFRUIT 45
7.5.1 GRAPEFRUIT: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 45
7.6 ORANGE 46
7.6.1 ORANGE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 46
7.7 BLENDS 46
7.7.1 BLENDS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 47
7.8 OTHERS 47
7.8.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 47
8 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE
8.1 OVERVIEW 48
8.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2018–2030 49
8.2 BOTTLES 49
8.2.1 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 49
8.3 CANS 50
8.3.1 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 50
9 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL
9.1 OVERVIEW 51
9.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018–2030 52
9.2 STORE-BASED 52
9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 52
9.3 NON-STORE-BASED 53
9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2030 53
10 GLOBAL HARD SELTZERS MARKET, BY REGION
10.1 OVERVIEW 54
10.2 NORTH AMERICA 56
10.2.1 US 58
10.2.2 CANADA 60
10.2.3 MEXICO 61
10.3 EUROPE 63
10.3.1 GERMANY 65
10.3.2 UK 67
10.3.3 SPAIN 68
10.3.4 ITALY 70
10.3.5 REST OF EUROPE 71
10.4 ASIA-PACIFIC 73
10.4.1 CHINA 76
10.4.2 JAPAN 78
10.4.3 SOUTH KOREA 79
10.4.4 AUSTRALIA & NEW ZEALAND 81
10.4.5 REST OF ASIA-PACIFIC 82
10.5 REST OF THE WORLD 84
10.5.1 SOUTH AMERICA 86
10.5.2 MIDDLE EAST 88
10.5.3 AFRICA 89
11 COMPETITIVE LANDSCAPE
11.1 INTRODUCTION 91
11.1.1 MARKET STRATEGY ANALYSIS 91
11.2 COMPETITIVE BENCHMARKING 92
11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 93
11.3.1 NEW PRODUCT DEVELOPMENTS/LAUNCHES 93
11.3.2 INVESTMENTS 93
11.3.3 ACQUISITION 93
12 COMPANY PROFILES
12.1 MARK ANTHONY BRANDS 94
12.1.1 COMPANY OVERVIEW 94
12.1.2 FINANCIAL OVERVIEW 94
12.1.3 PRODUCTS OFFERED 94
12.1.4 KEY DEVELOPMENTS 95
12.1.5 SWOT ANALYSIS 95
12.1.6 KEY STRATEGIES 95
12.2 ANHEUSER-BUSCH COMPANIES, LLC 96
12.2.1 COMPANY OVERVIEW 96
12.2.2 FINANCIAL OVERVIEW 96
12.2.3 PRODUCTS OFFERED 97
12.2.4 KEY DEVELOPMENTS 97
12.2.5 SWOT ANALYSIS 98
12.2.6 KEY STRATEGIES 98
12.3 MOLSON COORS BEVERAGE COMPANY 99
12.3.1 COMPANY OVERVIEW 99
12.3.2 FINANCIAL OVERVIEW 99
12.3.3 PRODUCTS OFFERED 99
12.3.4 KEY DEVELOPMENTS 100
12.3.5 SWOT ANALYSIS 100
12.3.6 KEY STRATEGIES 100
12.4 CONSTELLATION BRANDS, INC. 101
12.4.1 COMPANY OVERVIEW 101
12.4.2 FINANCIAL OVERVIEW 101
12.4.3 PRODUCTS OFFERED 102
12.4.4 KEY DEVELOPMENTS 102
12.4.5 SWOT ANALYSIS 103
12.4.6 KEY STRATEGIES 103
12.5 BOSTON BEER CO. 104
12.5.1 COMPANY OVERVIEW 104
12.5.2 FINANCIAL OVERVIEW 104
12.5.3 PRODUCTS OFFERED 105
12.5.4 KEY DEVELOPMENTS 105
12.5.5 SWOT ANALYSIS 106
12.5.6 KEY STRATEGIES 106
12.6 POLAR BEVERAGES 107
12.6.1 COMPANY OVERVIEW 107
12.6.2 FINANCIAL OVERVIEW 107
12.6.3 PRODUCTS OFFERED 107
12.6.4 KEY DEVELOPMENTS 108
12.6.5 KEY STRATEGIES 108
12.7 BLITZ-WEINHARD BREWING CO. 109
12.7.1 COMPANY OVERVIEW 109
12.7.2 FINANCIAL OVERVIEW 109
12.7.3 PRODUCTS OFFERED 109
12.7.4 KEY DEVELOPMENTS 109
12.7.5 KEY STRATEGIES 109
12.8 CRAFT COCKTAIL COMPANY 110
12.8.1 COMPANY OVERVIEW 110
12.8.2 FINANCIAL OVERVIEW 110
12.8.3 PRODUCTS OFFERED 110
12.8.4 KEY DEVELOPMENTS 110
12.8.5 KEY STRATEGIES 110
12.9 OSKAR BLUES 111
12.9.1 COMPANY OVERVIEW 111
12.9.2 FINANCIAL OVERVIEW 111
12.9.3 PRODUCTS OFFERED 111
12.9.4 KEY DEVELOPMENTS 111
12.9.5 KEY STRATEGIES 111
12.10 DIAGEO PLC 112
12.10.1 COMPANY OVERVIEW 112
12.10.2 FINANCIAL OVERVIEW 112
12.10.3 PRODUCTS OFFERED 113
12.10.4 KEY DEVELOPMENTS 113
12.10.5 KEY STRATEGIES 113
12.11 NATRL DRINKS 114
12.11.1 COMPANY OVERVIEW 114
12.11.2 FINANCIAL OVERVIEW 114
12.11.3 PRODUCTS OFFERED 114
12.11.4 KEY DEVELOPMENTS 114
12.11.5 KEY STRATEGIES 114
13 REFERENCES
