Description
The global Gluten-free products market has witnessed continued demand during the last few years and is projected to reach USD 9.14 billion at a CAGR of 9.51% by 2023 in terms of value. Gluten-free products market has witnessed substantial innovation in terms of new product launches along with research & development and collaboration by the industrial players. Also, the overall increasing disposable income of the consumer and their evolving buying pattern over the past few years which, in turn, has led to a surge in the sales of Gluten-free products during the forecast period.
Increasing health and wellness concern among the population is a major factor for the growing demand for gluten free food products. The conviction that Gluten-free products are generally healthier is one of the key factors responsible for purchase among consumers. There is also high perception among consumers that gluten free food adds to the nutritional content and helps in weight management. The linkage of increased energy and weight loss is another factor for the growing consumption of gluten-free food products.
Manufacturers focus on effective packaging design as it has noticeable impact on consumers’ shopping behavior. Packaging plays a significant role in product marketing for any business that makes or sells products and act as selling point for many consumers by delivering a sense of quality and reflect the product’s brand image.
Gluten-free products manufacturers focus on sustainable packaging and clean labelling as consumers prefer products free from any additives and chemical preservatives. Gluten-free products manufacturers focus on packaging to attract the consumer’s eye and make the product stand out next to the competitor’s product on the retail shelf.
Regional Analysis:
The Global Gluten-free products market is segmented into North America, Europe, Asia Pacific, and Rest of the World. North America region is accounting for 42.3% market proportion in the year of 2017 in the global Gluten-free products market and it is estimated to retain its dominance throughout the forecast period of 2017-2023. The growth of the North America region is anticipated to be driven by the various factors. Continuous product innovation is one of the major factors for the growth of the market. The region offers numerous growth opportunities for players involved in the gluten free food business, where manufacturers have targeted different food segments such as chilled and frozen foods. The increasing number of celiac patients and the increased awareness about gluten free foods are also contributing to the growth of the market in this region. In the Americas market, almost one-third of Canadians are looking for Gluten-free products and approximately 2.5 million require gluten free food for health related purposes. In Canada, celiac disease is one of the primary reasons for the sale of gluten free food, with approximately 1% of Canadians and Americans suffering from the disease and the vast majority of people perceiving it as a healthy diet. Millions of individuals have started consuming Gluten-free products, not because of a diagnosis of celiac disease but due to a general perception of maintaining better health. However, Europe region is accounting for 35.7% market proportion in the year of 2017 and the region is projected to witness a growth rate of 9.84% during the forecast period of 2017-2023.
Segments:
Gluten free products market has been segmented on the basis of product type of Bakery & snacks, dairy & frozen desserts, beverages, meat products, prepared meals and others. On basis of distribution channel, the market is segmented into store based and non-store based
Key Players:
The leading market players in the global gluten free products market primarily are The Hain Celestial Group, Inc. (U.S.), Boulder Brands, Inc. (U.S.), General Mills, Inc. (U.S.), The Kraft Heinz Company (U.S.), Kellogg Company (U.S.), Mondelez International, Inc. (U.S.), Hero Group AG (Switzerland), Freedom Foods Group Ltd. (Australia)
Target Audience:
• Food & beverages manufacturers
• Gluten free products manufacturers
• Raw material suppliers
• End users (food industry)
• Retailers and wholesalers
• E-commerce companies
• Traders, importers and exporters
Key Findings:
• Gluten free bakery & snacks is the most attractive segment among the manufacturers and the segment is projected to expand at a high pace during the forecast period of 2017-2023.
• U.S. is expected to be valued at 2.06 billion by the end of 2018 and it is projected to witness a substantial CAGR of 9.56% during the forecast period.
Regional and Country Analysis of gluten free products Market Development and Demand Forecast to 2023 Market:
As per the MRFR analysis, the global gluten free products market is poised to reach USD 9.14 Billion in 2023, to grow at a CAGR of 9.51% during the forecasted period.
The reports also cover country level analysis:
• North America
U.S.
Canada
Mexico
• Europe
Germany
France
U.K.
Italy
Spain
Rest of Europe
• Asia – Pacific
China
Japan
Australia & New Zealand
Rest of Asia-Pacific
• Rest of the world
South Africa
Brazil
Others
Table of Contents
1 Introduction 11
1.1 Definition 11
1.1.1 Gluten-free products 11
1.2 Scope of the Study 11
1.2.1 Research Methodology 11
1.3 Assumptions 11
1.4 Limitations 12
1.5 Market Structure 12
1.5.1 Global Gluten-free products Market, By Type 12
1.5.2 Global Gluten-free products Market, By Distribution Channel 12
1.5.3 Global Gluten-free products Market, By Region 12
1.6 Research Methodology 13
1.7 Research Process 13
1.8 Primary Research 15
1.9 Secondary Research 16
1.10 Forecast Model 17
2 Executive Summary & Premium Insights 18
2.1 Executive Summary 18
2.2 Premium Insights 22
2.2.1 Global Gluten-free products Market: Market Mapping & Research Methodology 22
2.2.2 Market Overview: Global Gluten-free products Market 23
2.2.3 Industry Trends and Market Environment: Global Gluten-free products Market 24
3 Market Dynamics 26
3.1 Introduction 26
3.2 Drivers 27
3.2.1 Increasing celiac diseases and gluten allergy 27
3.2.2 Health benefits associated with gluten free product consumption 27
3.2.3 Increasing growth of organized retail stores 27
3.3 Restraints 28
3.3.1 High pricing of Gluten-free products 28
3.4 Opportunities 28
3.4.1 New Product Development 28
3.4.2 Eye-catching packaging to attract consumers 28
3.4.3 Growing awareness towards food-intolerance products 29
3.5 Challenges 29
3.5.1 Cross Contamination 29
3.5.2 Stringent government guidelines and regulations 29
3.5.3 Intense competition from private labels 30
3.6 Trends in Gluten-free products Market 30
3.6.1 Merger & Acquisitions 30
3.6.2 Rising promotional activities 31
3.6.3 Increasing demand from the younger population 31
3.6.4 Introduction of new and innovative gluten free snacks & bakery products 31
3.7 Macroeconomic Indicators Analysis 32
3.8 Market Factor Analysis 35
3.8.1 Introduction 35
3.8.2 Value Chain Analysis 35
3.8.3 Supply Chain Analysis 37
3.8.4 Porter’s Five Forces 38
3.8.5 Porter’s 5 Forces Analysis: Gluten-free products Market 38
3.8.5.1 Threat of New Entrants 39
3.8.5.2 Threat of Substitutes 39
3.8.5.3 Bargaining Power of Buyers 40
3.8.5.4 Bargaining Power of Suppliers 40
3.8.5.5 Intensity of Rivalry 41
4 Global Gluten-free products Market, By Type 42
4.1 Introduction 42
4.2 Global Gluten-free products Market Segmentation, By Type 42
4.2.1 Bakery & Snacks 42
4.2.2 Dairy & Frozen Desserts 42
4.2.3 Beverages 42
4.2.4 Meat Products 42
4.2.5 Prepared Meals 42
4.2.6 Others 42
5 Global Gluten-free products Market, By Distribution Channel 45
5.1 Introduction 45
5.2 Global Gluten-free products Market Segmentation, By Distribution Channel 45
5.2.1 Store Based 45
5.2.2 Non-Store Based 45
6 Global Gluten-free products Market, By Region 48
6.1 Global Gluten-free products Market, By Region 48
6.2 North America Gluten-free products Market, By Type 50
6.3 North America Gluten-free products Market, By Distribution Channel 51
6.4 North America Gluten-free products Market, By Country 52
6.4.1 U.S. 53
6.4.2 Canada 55
6.4.3 Mexico 57
6.5 Europe Gluten-free products Market, By Type 59
6.6 Europe Gluten-free products Market, By Distribution Channel 60
6.7 Europe Gluten-free products Market, By Country 61
6.7.1 U.K 62
6.7.2 Germany 64
6.7.3 France 66
6.7.4 Italy 68
6.7.5 Spain 70
6.7.6 Rest of Europe 72
6.8 Asia Pacific Gluten-free products Market, By Type 74
6.9 Asia Pacific Gluten-free products Market, By Distribution Channel 75
6.10 Asia Pacific Gluten-free products Market, By Country 76
6.10.1 Australia & New Zealand 77
6.10.2 Japan 79
6.10.3 China 81
6.10.4 Rest of Asia Pacific 83
6.11 Rest of the World Gluten-free products Market, By Type 85
6.12 Rest of the World Gluten-free products Market, By Distribution Channel 86
6.13 Rest of the World Gluten-free products Market, By Country 87
6.13.1 South Africa 88
6.13.2 Brazil 90
6.13.3 Others 92
7 Competitive Landscape 94
8 Company Profiles 96
8.1 The Hain Celestial Group 96
8.1.1 Company Overview 96
8.1.2 Financials 96
8.1.3 Products 96
8.1.4 Strategy 96
8.1.5 Key Developments 96
8.2 Boulder Brands, Inc. 97
8.2.1 Company Overview 97
8.2.2 Financials 97
8.2.3 Products 97
8.2.4 Strategy 97
8.2.5 Key Developments 97
8.3 General Mills, Inc 98
8.3.1 Company Overview 98
8.3.2 Financials 98
8.3.3 Products 98
8.3.4 Strategy 98
8.3.5 Key Developments 98
8.4 The Kraft Heinz Co. 99
8.4.1 Company Overview 99
8.4.2 Financials 99
8.4.3 Products 99
8.4.4 Strategy 99
8.4.5 Key Developments 99
8.5 Kellogg Company 100
8.5.1 Company Overview 100
8.5.2 Financials 100
8.5.3 Products 100
8.5.4 Strategy 100
8.5.5 Key Developments 100
8.6 Mondelez International 101
8.6.1 Company Overview 101
8.6.2 Financials 101
8.6.3 Products 101
8.6.4 Strategy 101
8.6.5 Key Developments 101
8.7 Hero Group 102
8.7.1 Company Overview 102
8.7.2 Financials 102
8.7.3 Products 102
8.7.4 Strategy 102
8.7.5 Key Developments 102
8.8 Freedom Foods 103
8.8.1 Company Overview 103
8.8.2 Financials 103
8.8.3 Products 103
8.8.4 Strategy 103
8.8.5 Key Developments 103
