Description
Global Digital Signage Market Analysis
Market Overview
The global market for digital signage is likely to increase at a substantial rate over the forecast period of 2022-2027. According to the industry research, digital signage has benefits include reducing paper waste, capturing audiences’ attention, dynamic content control, getting beyond physical limitations, and cost effectiveness, targeted content, and interactive digital signage.
The market is being stimulated by these various advantages. According to some, the market for digital signage is expanding because of the rising demand for this technology in the public and commercial sectors, along with affordability and return on investment.
The growing need for in-store digital signage infrastructure for enhancing brand value and the advancement of digital technology are major factors in the enhancement of the digital signage industry. However, the key barriers to the growth of the digital signage business are a high starting prices, lack of technical expertise, and a lack of standardisation.
Customers can interact with the data provided by marketing and entertainment companies in new ways thanks to vendors of digital signage. Producers are creating display processors that combine gesture recognition technologies. It is anticipated that gesture recognition technology will be one of the most widely used technologies in digital signage interfaces.
The key industries using gesture recognition with digital signage are the automotive and transportation sectors. As a result, during the forecast period, the increasing adoption of gesture recognition in digital signage is anticipated to fuel market expansion.
Segment Overview
The component type, product type, technology, application, vertical and regional segments have been used to segregate the global market for digital signage market. The global market has been divided into signboards, billboards, kiosks and menu boards based on the product type of digital signage. Signboards segment is likely to dominate the market over the forecast period.
The component type segment has been divided into hardware, software, and services. By technology, the global market has been divided into LCD,OLED, Front Projection, and LED. Based on application, the global market is bifurcated into outdoor and indoor. The vertical segment comprises healthcare, banking, entertainment, transportation, retail, education, and government.
Regional Analysis
The Digital Signage market is divided across five regions, namely Americas, Asia, Europe, and Africa. In 2021, North America garnered major market share with investments by key players such as Sony, Intel, Panasonic, and Samsung expected to drive the market further. Asia-Pacific is the fastest-growing market as forecasted during the forecast period.
Sharp NEC Display Solutions has announced the introduction of the MultiSync Message Series in March 2021. This series includes displays from the ME, M, and MA Series and offers customers an ultra-high definition and commercially-optimized display lineup for Digital Signage applications. It has also been designed with modular expandability to provide customers with the solutions they need to create an impact.
Major Players
NEC Corporation, Samsung Electronics, LG Electronics, HP Inc, and Sharp Corporation are among the leading companies operating in the global digital signage market.
COVID 19 Impacts
The COVID-19 outbreak has had a major effect on the digital signage industry, with the suspension of production in major manufacturing hubs leading to a significant reduction in output. People are increasingly isolated due to the stricter regulations on social gatherings and travel.
Furthermore, the Digital Signage sector has been adversely affected by the supply chain delays and market instability caused by the outbreak. The uncertainty surrounding the length of the lockdown and supply chain interruptions has made it difficult for industry participants to estimate the timeline for the industry’s resurgence..
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 17
1.1 MARKET ATTRACTIVENESS ANALYSIS 18
2 MARKET INTRODUCTION 19
2.1 DEFINITION 19
2.2 SCOPE OF THE STUDY 19
2.3 RESEARCH OBJECTIVE 19
2.4 MARKET STRUCTURE 20
3 RESEARCH METHODOLOGY 21
3.1 RESEARCH PROCESS 21
3.2 PRIMARY RESEARCH 22
3.3 SECONDARY RESEARCH 23
3.4 MARKET SIZE ESTIMATION 23
3.5 TOP-DOWN AND BOTTOM-UP APPROACH 24
3.6 FORECASTING TECHNIQUES 26
3.7 LIST OF ASSUMPTIONS 27
4 MARKET DYNAMICS 28
4.1 OVERVIEW 28
4.2 DRIVERS 29
4.2.1 INCREASING INCORPORATION OF GESTURE RECOGNITION 29
4.2.2 FOCUS ON REPLACING PAPER WITH DIGITAL SIGNAGE DISPLAYS 29
4.3 RESTRAINT 30
4.3.1 HIGH COSTS INVOLVED IN DIGITAL SIGNAGE SYSTEMS 30
4.4 OPPORTUNITY 31
4.4.1 CUSTOMIZED DIGITAL SIGNAGE DISPLAY DEVICES 31
4.4.2 ADOPTION OF DIGITAL SIGNAGE TECHNOLOGY IN SMES 31
4.5 IMPACT OF COVID-19 32
4.5.1 IMPACT ON DISPLAY SUPPLY 32
4.5.2 USE OF DIGITAL SIGNAGE AS REAL-TIME CUSTOMER SERVICE AMIDST THE PANDEMIC 32
4.5.3 DIGITAL SIGNAGE IN THE RETAIL INDUSTRY POST-COVID 33
4.5.4 IMPACT ON THE OVERALL DIGITAL SIGNAGE TECHNOLOGY 33
5 MARKET FACTOR ANALYSIS 35
5.1 VALUE CHAIN ANALYSIS 35
5.1.1 COMPONENT MANUFACTURERS 35
5.1.2 ASSEMBLERS/INTEGRATORS 36
5.1.3 SALES & DISTRIBUTION 36
5.1.4 END USER 36
5.2 PORTERS FIVE FORCES 37
5.2.1 THREAT OF NEW ENTRANTS 37
5.2.2 BARGAINING POWER OF SUPPLIERS 37
5.2.3 THREAT OF SUBSTITUTES 38
5.2.4 BARGAINING POWER OF BUYERS 38
5.2.5 INTENSITY OF RIVALRY 38
6 GLOBAL DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE 39
6.1 OVERVIEW 39
6.2 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 39
6.3 KIOSKS 40
6.4 BILLBOARDS 40
6.5 SIGNBOARDS 40
6.6 MENU BOARDS 40
7 GLOBAL DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE 41
7.1 OVERVIEW 41
7.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 41
7.3 HARDWARE 42
7.4 SOFTWARE 42
7.5 SERVICES 42
8 GLOBAL DIGITAL SIGNAGE MARKET, BY TECHNOLOGY 43
8.1 OVERVIEW 43
8.2 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY, 2018–2027 43
8.3 LCD 44
8.4 LED 44
8.5 OLED 44
8.6 FRONT PROJECTION 44
9 GLOBAL DIGITAL SIGNAGE MARKET, BY APPLICATION 45
9.1 OVERVIEW 45
9.2 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 45
9.3 OUTDOOR 46
9.4 INDOOR 46
10 GLOBAL DIGITAL SIGNAGE MARKET, BY VERTICAL 47
10.1 OVERVIEW 47
10.2 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 47
10.3 ENTERTAINMENT 48
10.4 TRANSPORTATION 48
10.5 RETAIL 48
10.6 HEALTHCARE 48
10.7 BANKING 48
10.8 EDUCATION 49
10.9 GOVERNMENT 49
11 GLOBAL DIGITAL SIGNAGE MARKET, BY REGION 50
11.1 OVERVIEW 50
11.2 MARKET ESTIMATES AND FORECAST, BY REGION, 2018–2027 50
11.3 NORTH AMERICA 52
11.3.1 MARKET ESTIMATES AND FORECAST, BY COUNTRY, 2018–2027 52
11.3.2 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 53
11.3.3 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 54
11.3.4 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 54
11.3.5 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 55
11.3.6 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 56
11.3.7 US 57
11.3.7.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 57
11.3.7.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 57
11.3.7.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 57
11.3.7.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 58
11.3.7.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 58
11.3.8 CANADA 59
11.3.8.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 59
11.3.8.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 59
11.3.8.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 59
11.3.8.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 60
11.3.8.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 60
11.3.9 MEXICO 61
11.3.9.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 61
11.3.9.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 61
11.3.9.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 61
11.3.9.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 62
11.3.9.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 62
11.4 EUROPE 63
11.4.1 MARKET ESTIMATES AND FORECAST, BY COUNTRY, 2018–2027 63
11.4.2 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 64
11.4.3 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 65
11.4.4 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 65
11.4.5 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 66
11.4.6 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 67
11.4.7 UK 68
11.4.7.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 68
11.4.7.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 68
11.4.7.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 68
11.4.7.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 69
11.4.7.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 69
11.4.8 GERMANY 70
11.4.8.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 70
11.4.8.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 70
11.4.8.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 70
11.4.8.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 71
11.4.8.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 71
11.4.9 FRANCE 72
11.4.9.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 72
11.4.9.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 72
11.4.9.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 72
11.4.9.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 73
11.4.9.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 73
11.4.10 ITALY 74
11.4.10.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 74
11.4.10.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 74
11.4.10.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 74
11.4.10.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 75
11.4.10.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 75
11.4.11 SPAIN 76
11.4.11.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 76
11.4.11.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 76
11.4.11.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 76
11.4.11.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 77
11.4.11.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 77
11.4.12 REST OF EUROPE 78
11.4.12.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 78
11.4.12.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 78
11.4.12.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 78
11.4.12.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 79
11.4.12.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 79
11.5 ASIA-PACIFIC 80
11.5.1 MARKET ESTIMATES AND FORECAST, BY COUNTRY, 2018–2027 80
11.5.2 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 81
11.5.3 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 82
11.5.4 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 82
11.5.5 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 83
11.5.6 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 84
11.5.7 CHINA 85
11.5.7.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 85
11.5.7.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 85
11.5.7.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 85
11.5.7.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 86
11.5.7.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 86
11.5.8 JAPAN 87
11.5.8.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 87
11.5.8.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 87
11.5.8.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 87
11.5.8.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 88
11.5.8.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 88
11.5.9 INDIA 89
11.5.9.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 89
11.5.9.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 89
11.5.9.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 89
11.5.9.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 90
11.5.9.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 90
11.5.10 REST OF ASIA-PACIFIC 91
11.5.10.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 91
11.5.10.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 91
11.5.10.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 91
11.5.10.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 92
11.5.10.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 92
11.6 REST OF THE WORLD 93
11.6.1 MARKET ESTIMATES AND FORECAST, BY REGION, 2018–2027 93
11.6.2 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 94
11.6.3 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 95
11.6.4 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 95
11.6.5 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 96
11.6.6 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 97
11.6.7 MIDDLE EAST & AFRICA 98
11.6.7.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 98
11.6.7.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 98
11.6.7.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 98
11.6.7.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 99
11.6.7.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 99
11.6.8 SOUTH AMERICA 100
11.6.8.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 100
11.6.8.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 100
11.6.8.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 100
11.6.8.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 101
11.6.8.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 101
12 COMPETITIVE LANDSCAPE 102
12.1 COMPETITIVE OVERVIEW 102
12.2 MAJOR GROWTH STRATEGY IN THE GLOBAL DIGITAL SIGNAGE MARKET 103
12.3 COMPETITIVE BENCHMARKING 104
12.4 VENDOR SHARE ANALYSIS – CLIENT REQUIREMENT 105
13 COMPANY PROFILES 106
13.1 CISCO SYSTEMS INC 106
13.1.1 COMPANY OVERVIEW 106
13.1.2 FINANCIAL OVERVIEW 107
13.1.3 PRODUCTS/SOLUTION/SERVICES OFFERED 107
13.1.4 KEY DEVELOPMENTS 108
13.1.5 SWOT ANALYSIS 108
13.1.6 KEY STRATEGIES 108
13.2 SHARP CORPORATION 109
13.2.1 COMPANY OVERVIEW 109
13.2.2 FINANCIAL OVERVIEW 110
13.2.3 PRODUCTS/SOLUTION/SERVICES OFFERED 110
13.2.4 KEY DEVELOPMENTS 112
13.2.5 SWOT ANALYSIS 113
13.2.6 KEY STRATEGIES 113
13.3 PANASONIC CORPORATION 114
13.3.1 COMPANY OVERVIEW 114
13.3.2 FINANCIAL OVERVIEW 115
13.3.3 PRODUCTS/SOLUTION/SERVICES OFFERED 115
13.3.4 KEY DEVELOPMENTS 116
13.3.5 SWOT ANALYSIS 117
13.3.6 KEY STRATEGIES 117
13.4 3M COMPANY 118
13.4.1 COMPANY OVERVIEW 118
13.4.2 FINANCIAL OVERVIEW 118
13.4.3 PRODUCTS/SOLUTION/SERVICES OFFERED 119
13.4.4 KEY DEVELOPMENTS 119
13.4.5 SWOT ANALYSIS 119
13.4.6 KEY STRATEGIES 120
13.5 SONY CORPORATION 121
13.5.1 COMPANY OVERVIEW 121
13.5.2 FINANCIAL OVERVIEW 121
13.5.3 PRODUCTS/SOLUTION/SERVICES OFFERED 122
13.5.4 KEY DEVELOPMENTS 122
13.5.5 SWOT ANALYSIS 123
13.5.6 KEY STRATEGIES 123
13.6 INTEL CORPORATION 124
13.6.1 COMPANY OVERVIEW 124
13.6.2 FINANCIAL OVERVIEW 125
13.6.3 PRODUCTS/SOLUTION/SERVICES OFFERED 125
13.6.4 KEY DEVELOPMENTS 126
13.6.5 SWOT ANALYSIS 126
13.6.6 KEY STRATEGIES 126
13.7 HP INC 127
13.7.1 COMPANY OVERVIEW 127
13.7.2 FINANCIAL OVERVIEW 128
13.7.3 PRODUCTS/SOLUTION/SERVICES OFFERED 128
13.7.4 KEY DEVELOPMENTS 129
13.7.5 SWOT ANALYSIS 129
13.7.6 KEY STRATEGIES 129
13.8 SAMSUNG ELECTRONICS CO., LTD 130
13.8.1 COMPANY OVERVIEW 130
13.8.2 FINANCIAL OVERVIEW 131
13.8.3 PRODUCTS/SOLUTION/SERVICES OFFERED 131
13.8.4 KEY DEVELOPMENTS 132
13.8.5 SWOT ANALYSIS 133
13.8.6 KEY STRATEGIES 133
13.9 NEC CORPORATION 134
13.9.1 COMPANY OVERVIEW 134
13.9.2 FINANCIAL OVERVIEW 135
13.9.3 PRODUCTS/SOLUTION/SERVICES OFFERED 135
13.9.4 KEY DEVELOPMENTS 136
13.9.5 SWOT ANALYSIS 136
13.9.6 KEY STRATEGIES 137
13.10 TOSHIBA CORPORATION 138
13.10.1 COMPANY OVERVIEW 138
13.10.2 FINANCIAL OVERVIEW 138
13.10.3 PRODUCTS/SOLUTION/SERVICES OFFERED 139
13.10.4 KEY DEVELOPMENTS 139
13.10.5 SWOT ANALYSIS 140
13.10.6 KEY STRATEGIES 140
13.11 LG ELECTRONICS 141
13.11.1 COMPANY OVERVIEW 141
13.11.2 FINANCIAL OVERVIEW 142
13.11.3 PRODUCTS/SOLUTION/SERVICES OFFERED 143
13.11.4 KEY DEVELOPMENTS 143
13.11.5 SWOT ANALYSIS 143
13.11.6 KEY STRATEGIES 144
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