Description
Decorative tiles, made out of ceramic, porcelain, marble and stones are the tiles which are designed specifically to suit the construction type and theme. It is designed to add personality to the wall and floor and enhance the value of the construction in turn. The market of decorative tiles is governed by increasing consumption in Asia, Increasing FDI in construction and supportive government measures and initiatives. However the market growth is hampered by the impact on environment, fluctuating supply & prices of raw materials, and non-availability of skilled labor.
The global decorative tiles market has been segmented based on product, application and end-use. Based on product, the market has been segmented as ceramic tiles, porcelain tiles, stone tiles and others. The study indicates, Ceramic Tiles accounted for the largest market share. Ceramic is the most popular segment in the tiles industry worldwide. Ceramic tile is made up of sand, natural products, and clays and moulded into shape. These tiles they can either be glazed or unglazed, but the majority of homeowners have glazed ceramic tiles in their home. These have gained popularity and have become one of the most commonly used tiles by the construction industry. The reason is attributed to its easy maintenance, durability, and its scratch proof properties. Porcelain tiles was the second-largest market in 2016.
On the basis of application, the market has been segmented as, floors, walls, and others. The study indicates, Floors segment accounted for the largest market share and is expected to be fastest growing product in the market. With the changing consumer preferences and increasing aesthetic values, especially in the private construction has resulted in the popularity of decorative floor tiles. These tiles enhances the value of the construction and offers personality in construction. On the basis of end use, the market has been segmented as, Residential and commercial. The study indicates, Residential segment accounted for the largest market share and is expected to be fastest growing product in the market. These is seen an increased private and residential construction due to increased disposable income and increased focus on the aesthetic values. This has led to constant change in preferences. The same is replicated in the tiles market.
The global decorative tiles market was valued at USD 112,281.17 million in the year 2016, which is expected to reach USD 146,213.4 million by the end of the forecast period growing at 3.94% CAGR.
Key Players
The prominent players in the decorative tiles include RAK Ceramics, The Siam Cement Public Company Limited (SCG), Group Lamosa, Roca Sanitario, S.A., Panariagroup Industrie Ceramiche S.p.A, Kajaria Ceramics, Mohawk Industries Inc., Grupo Concorde, Pamesa Ceramica, and Guangdong Dongpeng Ceramic Co., Ltd.
Objective of Global Decorative Tiles Market Analysis & Forecast, from 2016 to 2022
• Region-level demand analysis and forecast of the study market
• Study of the effect of exogenous & endogenous factors viz. demographic, economics, and political factors, which affect the global decorative tiles market
• Porter’s five forces market analysis to determine competitive scenario
• Segment and sub-segment level analysis of the market over the historical as well as forecast period
• Identification of key factors instrumental in the changing market scenario, such as tapping new market opportunities, and gaining competitive edge
Target Audience
• Supplier companies
• End Users
• Consultants And Investment Bankers
• Research Institute / Education Institute
Key Findings
• The global decorative tiles market is expected to reach USD 146,213.4 million by 2023.
• By product, ceramic tiles segment in decorative tiles market accounts for the largest market share and is growing with approximately ~3.98% CAGR during forecast period.
• By application, floors segment in decorative tiles market accounts for the largest market share and is growing with approximately ~4.42% CAGR during forecast period.
• By end user, residential segment in decorative tiles market accounts for the largest market share and is growing with approximately ~4.37% CAGR during forecast period.
• Geographically, Asia Pacific accounted for the largest share in global decorative tiles market followed by Europe.
Regional and Country Analysis of global Decorative tiles market estimation and forecast
The global decorative tiles market is expected to grow at a promising rate during the forecast period. Asia Pacific region dominates the global decorative tiles market. The region is regarded as one of the prominent producers and consumers of tiles across the globe. With rapid industrialization, urbanization, changing consumer tastes and supportive government measures, the region is expected to emerge as one of the most important regions for tiles market. China is forecast to be the largest market for decorative tiles, owing to the change in its economic structure from production-based to consumption-based.
Europe is the second largest market for decorative tiles. The region accounts for increasing manufacturing of ceramic tiles as well as one of the leading consumers of the decorative tiles. As per ACIMAC, European Union held 9.9% of the world’s production of tiles in 2015. According to Tile Dizioni, European Union accounts for 7.5% of total consumption and other Europe accounts for 4.4% of the total consumption in 2015.
The reports also cover country level analysis:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Spain
o Italy
o Rest of the Europe
• Asia-Pacific
o China
o India
o Japan
o Rest of Asia-Pacific
• Rest of the World
o South America
o Middle East & Africa
Table of Contents
1 Executive Summary 12
2 Introduction 14
2.1 Definition 14
2.2 Scope of the Study 14
2.3 Assumptions 14
2.4 Market Structure 15
3 Research Methodology 16
3.1 Research Process 16
3.2 Primary Research 17
3.3 Secondary Research 17
3.4 Market Size Estimation 17
3.5 Forecast Model 19
4 Market Dynamics 20
4.1 Drivers 21
4.1.1 Increased consumption in the Asia 21
4.1.2 Increasing FDI in construction 22
4.1.3 Supportive government regulations and initiatives 23
4.2 Restraints 24
4.2.1 Impact on the environment 24
4.2.2 Fluctuating supply and prices of raw materials 24
4.2.3 Availability of skilled labor 25
4.3 Opportunities 25
4.3.1 Expanding market in the U.S. 25
5 Market Factor Analysis 26
5.1 Porter’s Five Forces Analysis 26
5.1.1 Threat of New Entrants 27
5.1.2 Bargaining Power of Suppliers 27
5.1.3 Bargaining Power of Buyers 27
5.1.4 Threat of Substitutes 27
5.1.5 Rivalry 27
5.2 Value Chain Analysis 28
6 Global Decorative Tiles Market, By Product 30
6.1 Overview 31
6.1.1 Ceramic Tiles 31
6.1.2 Porcelain Tiles 32
6.1.3 Stone Tiles 32
7 Global Decorative Tiles Market, By Application 34
7.1 Overview 35
7.1.1 Floors 35
7.1.2 Walls 35
7.1.3 Others 35
8 Global Decorative Tiles Market, By End-use 38
8.1 Overview 39
8.1.1 Residential 39
8.1.2 Commercial 40
9 Global Decorative Tiles Market, By Region 44
9.1 Introduction 45
9.2 North America 48
9.2.1 U.S. 53
9.2.2 Canada 56
9.2.3 Mexico 59
9.3 Europe 63
9.3.1 Germany 66
9.3.2 U.K. 68
9.3.3 France 72
9.3.4 Spain 74
9.3.5 Italy 77
9.3.6 Rest of Europe 79
9.4 Asia-Pacific 81
9.4.1 China 84
9.4.2 Japan 86
9.4.3 India 88
9.4.4 Rest of Asia-Pacific 91
9.5 Rest of the World 93
9.5.1 South America 95
9.5.2 Middle East & Africa 98
10 Competitive Scenario 102
10.1 Competitive Landscape 102
10.2 Competitive Benchmarking 103
11 Company Profile 105
11.1 The Siam Cement Public Company Limited (SCG) 105
11.1.1 Company Overview 105
11.1.2 Financial Overview 105
11.1.3 Product/Service Offering 106
11.1.4 Strategy 108
11.1.1 Key Developments 109
11.1.2 SWOT Analysis 109
11.2 Mohawk Industries Inc. 110
11.2.1 Company Overview 110
11.2.2 Financial Overview 110
11.2.3 Strategy 111
11.2.4 SWOT Analysis 112
11.3 Kajaria Ceramics 113
11.3.1 Company Overview 113
11.3.2 Financial Overview 113
11.3.3 Product Offering 114
11.3.4 Strategy 114
11.3.5 SWOT Analysis 115
11.4 Roca Sanitario, S.A. 116
11.4.1 Company Overview 116
11.4.2 Financial Overview 116
11.4.3 Product/Service Offering 117
11.4.4 Strategy 118
11.4.5 Key Developments 119
11.4.6 SWOT Analysis 119
11.5 RAK Ceramics 120
11.5.1 Financial Overview 120
11.5.2 Product/Service Offering 121
11.5.3 Strategy 124
11.5.4 Key developments 124
11.5.5 SWOT Analysis 126
11.6 Group Lamosa 127
11.6.1 Company Overview 127
11.6.2 Financial Overview 127
11.6.3 Product/Service Offering 128
11.6.4 Strategy 128
11.6.5 Key Developments 129
11.7 Panariagroup Industrie Ceramiche S.p.A 130
11.7.1 Company Overview 130
11.7.2 Financial Overview 130
11.7.3 Product/Service Offering 131
11.7.4 Recent Projects 132
11.7.5 Strategy 133
11.8 Guangdong Dongpeng Ceramic Co., Ltd. 134
11.8.1 Company Overview 134
11.8.2 Financial Overview 134
11.8.3 Product Offering 134
11.8.4 Recent Projects 135
11.8.5 Strategy 136
11.9 Gruppo Concorde 137
11.9.1 Company Overview 137
11.9.2 Financial Overview 137
11.9.3 Strategy 137
11.10 Pamesa Ceramica 138
11.10.1 Company Overview 138
11.10.2 Financial Overview 138
11.10.3 Strategy 138
