Description
Global Android STB and TV Market Research Report—Forecast till 2025
Market Snapshot
Global Android STB and TV Market are expected to witness a substantial CAGR of 14.11% during the review period. The market is expected to gain a significant market owing to the highest market value of USD 64,834.6 million in 2019. Android-based TVs and STBs are becoming popular nowadays due to their high functionality and satisfactory device management with the help of smartphones. An Android STB empowers a Television to turn into a UI that is associated through the web or a satellite/link network. Android STB enables a television set to pick up and decode digital TV (DTV) broadcast. The adoption of android STBs and TVs is adopted significantly in the residential sector. Additionally, the rising per capita disposable income is fuelling market growth during the review period.
The global Android-based TVs and STBs market is expected to register notable market growth during the review period owing to the rising online streaming services and high-speed broadband. However, because of the recent pandemic of COVID-19 and changing consumer preferences, the spending on consumer electronic devices has reduced significantly. Even though this has contributed substantially to the online content streaming providers, the opportunity has been captured by the android STB manufacturers. Further, the rising affordability of Android and smart TVs, the proliferation of HD channels, and the growing demand for over the top (OTT) services are expected to surge the adoption of android STBs.
Market Segmentation
The global android STB and TV market have been categorized based on type, application, and distribution channel. By type segment, the market has been bifurcated into Android TV and Android STB. The Android TVs segment is expected to contribute more than 95% of the overall market and was largely distributed over online platforms.
The application segment categorizes the global android STB and TV market into Residential and Commercial/Enterprises. Based on the distribution channel the global market has been divided into Offline and Online.
Regional Analysis
Based on Region global North America, Europe, Asia-Pacific, and the Rest of the World.
North America holds the largest share in the global Android STB and TV market and is expected to command the market owing to the presence of many major players that offer feature-rich and innovative devices to their customers. The second and third largest market of the global android STB and TV market has been contributed by the Asia Pacific region and Europe, respectively. In September 2018, Tata Sky, a direct broadcast satellite television provider, formed a partnership with Skyworth Digital to launch its next-generation STBs in India is expected to create various opportunities in Asia-pacific.
Major Players
The major market competitors of Android STB Market are Arris International, Coship, Evolution Digital, Humax, Kaon Media Co Ltd, Nvidia Corporation, Sagemcom, Skyworth Digital Holdings, Shenzhen SDMC Technology Co., Ltd, and Technicolor SA. However, the Android TV Market includes Sony Corporation, Panasonic Corporation, Hisense, TCL Corporation, Sharp Corporation, Xiaomi Inc., Toshiba Corporation, Haier Inc., Vu Televisions, and Hitachi Ltd.
COVID 19 Impacts
We are continuously tracking the impact of the COVID-19 pandemic on various industries and verticals within all domains. Our research reports include the same and help you understand the drop and rise, owing to the impact of COVID-19 on the industries. Also, we help you to identify the gap between the demand and supply of your interested market. Moreover, the report helps you with the analysis, amended government regulations, and many other useful insights.