Description
Global A2P Messaging Market Research Report— Forecast till 2026
Market Snapshot
According to this report, the Global A2P Messaging Market was it is anticipated to register a CAGR of 4.2% during the review period, 2020 to 2026. A2P is an application to person messaging system commonly used to communicate with the consumers such as sending banking notifications, critical alerts, SMS-based two-factor authentication, automatic booking confirmations, loyalty programs, and marketing notifications, etc.
The global A2P Market is expected to witness high growth during the research owing to the largest market value of USD 39,702.4 Million in 2019. The growth of the global market is attributed to the rising subscriber base and increasing adoption among enterprises. Many businesses are using this A2P messaging technique in various technical modes to communicate with consumers, inform users of online services, or deliver time-sensitive alerts. All these types of communications are handled with the help of software applications and not from an individual’s mobile phone. However, the high cost of infrastructure is expected to restrain the growth of this market during the forecast period.
Market Segmentation
Global A2P Messaging Market has been classified based on Service Type, Vertical.
Depending on the service type segment, the global A2P messaging market has been classified into transactional services, promotional services, and interactive services. The transactional services segment has been further segmented into unstructured supplementary service data (USSD), one-time password (OTP) interactive services, and two-factor authentications (2FA). The promotional services segment is again classified into Promotional Campaign Services, Pushed Content Services, Inquiry and Search Services
In terms of vertical type, the A2P messaging market has been classified into BFSI, media & entertainment, healthcare, education & research, retail and e-commerce, government, utilities & logistics, IT & telecommunications, and others.
Regional Analysis
The Global A2P Messaging Market has been classified into the Asia-Pacific, North America, Europe, the Middle East & Africa, and South America
Asia-Pacific dominates the global market owing to the biggest market largest market share in 2019 with a market value of 16,652.3 million and it is estimated to register the highest market share of 5.4% during the review period. The regional market has been spread across China, India, Japan, and the rest of Asia-Pacific. The current COVID-19 pandemic outbreak on the Asia-Pacific A2P messaging market has been impacted due to the lockdown situations in the region. China contributes to the largest market of the regional A2P market.
The North American A2P messaging market is spread across the US, Canada, and Mexico. The regional market is driven by the rising mobile internet subscriber base, growing digital advertising, increasing demand for advanced products, developing IoT technologies, increasing ICT spending, and rising adoption of mobile technologies across various industry sectors throughout the study period.
Major Players
The prominent players of the global A2P messaging market are Bharti Airtel Limited (India), China Unicom (Hong Kong) Limited, Tata Communications Limited (India), Sap Se (Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Monty Mobile (UK), ARPUPLUS (Giza), Clickatell (US), Giga Waves (UAE), SMSGLOBAL (Australia), Zen Interactive Technologies (UAE), Global Message Services (Switzerland), Infobip Ltd. (UK), and MGAGE (US).
COVID 19 Impacts
We are continuously tracking the impact of the COVID-19 pandemic on various industries and verticals within all domains. Our research reports include the same and help you understand the drop and rise, owing to the impact of COVID-19 on the industries. Also, we help you to identify the gap between the demand and supply of your interested market. Moreover, the report helps you with the analysis, amended government regulations, and many other useful insights.
Table of Contents
TABLE OF CONTENT
1 EXECUTIVE SUMMARY
1.1 MARKET ATTRACTIVENESS ANALYSIS 17
2 MARKET INTRODUCTION
2.1 DEFINITION 18
2.2 SCOPE OF THE STUDY 18
2.3 RESEARCH OBJECTIVE 18
2.4 MARKET STRUCTURE 18
3 RESEARCH METHODOLOGY
4 MARKET INSIGHTS
5 MARKET DYNAMICS
5.1 INTRODUCTION 28
5.2 DRIVERS 29
5.2.1 INCREASE IN MOBILE SUBSCRIBER BASE 29
5.2.2 RISING DEMAND FOR A2P MESSAGING PLATFORM IN THE ENTERPRISE SECTOR 29
5.2.3 OPTIMUM METHOD OF REACHING CUSTOMERS 29
5.2.4 COST-EFFECTIVENESS 30
5.3 RESTRAINT 31
5.3.1 LACK OF INFRASTRUCTURE 31
5.4 OPPORTUNITY 31
5.4.1 SCOPE FOR STRENGTHENING BUSINESS STRATEGIES 31
5.4.2 EMERGING TRENDS IN THE MARKET 32
5.5 IMPACT OF COVID-19 32
5.5.1 IMPACT ON OVERALL MARKET Y-O-Y FOR 2020–2022 32
5.5.2 IMPACT ON ENTERPRISE ACROSS VERTICALS 32
5.5.3 IMPACT ON DEMAND FROM THE GOVERNMENT VERTICAL 32
5.6 REGULATORY FRAMEWORK 33
5.6.1 NORTH AMERICA 33
5.6.2 ASIA-PACIFIC 33
5.6.3 EUROPE 34
5.7 INSIGHTS ON SMS FIREWALL MARKET 34
6 MARKET FACTOR ANALYSIS
6.1 VALUE CHAIN ANALYSIS 36
6.1.1 A2P MESSAGING SOLUTION PROVIDERS 36
6.1.2 MOBILE NETWORK OPERATORS 36
6.1.3 ENTERPRISES 37
6.2 PORTER’S FIVE FORCES MODEL 37
6.2.1 THREAT OF NEW ENTRANTS 38
6.2.2 BARGAINING POWER OF SUPPLIERS 38
6.2.3 THREAT OF SUBSTITUTES 38
6.2.4 BARGAINING POWER OF BUYERS 38
6.2.5 INTENSITY OF RIVALRY 38
7 GLOBAL A2P MESSAGING MARKET, BY SERVICE TYPE
7.1 OVERVIEW 39
7.1.1 TRANSACTIONAL SERVICES 40
7.1.1.1 UNSTRUCTURED SUPPLEMENTARY SERVICE DATA (USSD) 40
7.1.1.2 ONE TIME PASSWORD (OTP) INTERACTIVE SERVICES 40
7.1.1.3 TWO FACTOR AUTHENTICATION (2FA) 41
7.1.2 PROMOTIONAL SERVICES 41
7.1.2.1 PROMOTIONAL CAMPAIGN SERVICES 41
7.1.2.2 PUSHED CONTENT SERVICES 41
7.1.2.3 INQUIRY AND SEARCH SERVICES 42
7.1.3 INTERACTIVE SERVICES 42
8 GLOBAL A2P MESSAGING MARKET, BY VERTICAL
8.1 OVERVIEW 43
8.1.1 BFSI 44
8.1.2 MEDIA & ENTERTAINMENT 44
8.1.3 HEALTHCARE 45
8.1.4 EDUCATION & RESEARCH 45
8.1.5 RETAIL AND E-COMMERCE 45
8.1.6 GOVERNMENT 45
8.1.7 UTILITIES & LOGISTICS 45
8.1.8 IT & TELECOMMUNICATIONS 46
8.1.9 OTHERS 46
9 GLOBAL A2P MESSAGING MARKET, BY REGION
9.1 OVERVIEW 47
9.1.1 GLOBAL A2P MESSAGING MARKET, BY REGION, 2018–2026 (USD MILLION) 47
9.2 ASIA-PACIFIC 49
9.2.1 ASIA-PACIFIC: A2P MESSAGING MARKET, BY COUNTRY, 2018–2026 (USD MILLION) 50
9.2.2 ASIA-PACIFIC: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018–2026 (USD MILLION) 51
9.2.3 ASIA-PACIFIC A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018–2026 (USD MILLION) 52
9.2.4 ASIA-PACIFIC A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018–2026 (USD MILLION) 52
9.2.5 ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 53
9.2.6 CHINA 54
9.2.6.1 CHINA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018–2026 (USD MILLION) 54
9.2.6.2 CHINA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018–2026 (USD MILLION) 54
9.2.6.3 CHINA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018–2026 (USD MILLION) 55
9.2.6.4 CHINA A2P MESSAGING MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 55
9.2.7 JAPAN 56
9.2.7.1 JAPAN: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018–2026 (USD MILLION) 56
9.2.7.2 JAPAN A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018–2026 (USD MILLION) 56
9.2.7.3 JAPAN A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018–2026 (USD MILLION) 57
9.2.7.4 JAPAN A2P MESSAGING MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 57
9.2.8 INDIA 58
9.2.8.1 INDIA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018–2026 (USD MILLION) 58
9.2.8.2 INDIA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018–2026 (USD MILLION) 58
9.2.8.3 INDIA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018–2026 (USD MILLION) 59
9.2.8.4 INDIA A2P MESSAGING MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 59
9.2.9 REST OF ASIA-PACIFIC 60
9.2.9.1 REST OF ASIA-PACIFIC: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018–2026 (USD MILLION) 60
9.2.9.2 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES,
2018–2026 (USD MILLION) 60
9.2.9.3 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES,
2018–2026 (USD MILLION) 61
9.2.9.4 REST OF ASIA-PACIFIC A2P MESSAGING MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 62
9.3 NORTH AMERICA 63
9.3.1 NORTH AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2018–2026 (USD MILLION) 64
9.3.2 NORTH AMERICA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018–2026 (USD MILLION) 65
9.3.3 NORTH AMERICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018–2026 (USD MILLION) 65
9.3.4 NORTH AMERICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018–2026 (USD MILLION) 66
9.3.5 NORTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 67
9.3.6 US 68
9.3.6.1 US A2P MESSAGING MARKET, BY SERVICE TYPE, 2018–2026 (USD MILLION) 68
9.3.6.2 US A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018–2026 (USD MILLION) 68
9.3.6.3 US A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018–2026 (USD MILLION) 69
9.3.6.4 US A2P MESSAGING MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 69
9.3.7 CANADA 70
9.3.7.1 CANADA A2P MESSAGING MARKET, BY SERVICE TYPE, 2018–2026 (USD MILLION) 70
9.3.7.2 CANADA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018–2026 (USD MILLION) 70
9.3.7.3 CANADA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018–2026 (USD MILLION) 71
9.3.7.4 CANADA A2P MESSAGING MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 71
9.3.8 MEXICO 72
9.3.8.1 MEXICO: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018–2026 (USD MILLION) 72
9.3.8.2 MEXICO A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018–2026 (USD MILLION) 72
9.3.8.3 MEXICO A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018–2026 (USD MILLION) 73
9.3.8.4 MEXICO A2P MESSAGING MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 73
9.4 EUROPE 74
9.4.1 EUROPE: A2P MESSAGING MARKET, BY COUNTRY, 2018–2026 (USD MILLION) 75
9.4.2 EUROPE: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018–2026 (USD MILLION) 76
9.4.3 EUROPE A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018–2026 (USD MILLION) 76
9.4.4 EUROPE A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018–2026 (USD MILLION) 77
9.4.5 EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 78
9.4.6 GERMANY 79
9.4.6.1 GERMANY: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018–2026 (USD MILLION) 79
9.4.6.2 GERMANY A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018–2026 (USD MILLION) 79
9.4.6.3 GERMANY A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018–2026 (USD MILLION) 80
9.4.6.4 GERMANY A2P MESSAGING MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 80
9.4.7 SPAIN 81
9.4.7.1 SPAIN: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018–2026 (USD MILLION) 81
9.4.7.2 SPAIN A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018–2026 (USD MILLION) 81
9.4.7.3 SPAIN A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018–2026 (USD MILLION) 82
9.4.7.4 SPAIN A2P MESSAGING MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 82
9.4.8 UK 83
9.4.8.1 UK: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018–2026 (USD MILLION) 83
9.4.8.2 UK A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018–2026 (USD MILLION) 83
9.4.8.3 UK A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018–2026 (USD MILLION) 84
9.4.8.4 UK A2P MESSAGING MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 84
9.4.9 REST OF EUROPE 85
9.4.9.1 REST OF EUROPE: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018–2026 (USD MILLION) 85
9.4.9.2 REST OF EUROPE A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018–2026 (USD MILLION) 85
9.4.9.3 REST OF EUROPE A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018–2026 (USD MILLION) 86
9.4.9.4 REST OF EUROPE A2P MESSAGING MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 86
9.5 SOUTH AMERICA 87
9.5.1 SOUTH AMERICA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018–2026 (USD MILLION) 87
9.5.2 SOUTH AMERICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018–2026 (USD MILLION) 88
9.5.3 SOUTH AMERICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES, 2018–2026 (USD MILLION) 88
9.5.4 SOUTH AMERICA A2P MESSAGING MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 89
9.6 MIDDLE EAST & AFRICA 90
9.6.1 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY SERVICE TYPE, 2018–2026 (USD MILLION) 90
9.6.2 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY PROMOTIONAL SERVICES, 2018–2026 (USD MILLION) 91
9.6.3 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY TRANSACTIONAL SERVICES,
2018–2026 (USD MILLION) 91
9.6.4 MIDDLE EAST & AFRICA A2P MESSAGING MARKET, BY VERTICAL, 2018–2026 (USD MILLION) 92
10 COMPETITVE LANDSCAPE
10.1 COMPETITIVE BENCHMARKING 94
10.2 VENDOR SHARE ANALYSIS 95
10.3 RECENT DEVELOPMENTS 95
10.3.1 PRODUCT DEVELOPMENT 95
10.3.2 PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS 95
11 COMPANY PROFILES
11.1 BHARTI AIRTEL LIMITED 98
11.1.1 COMPANY OVERVIEW 98
11.1.2 FINANCIAL OVERVIEW 99
11.1.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 99
11.1.4 KEY DEVELOPMENTS 100
11.1.5 SWOT ANALYSIS 100
11.1.6 KEY STRATEGIES 100
11.2 CHINA UNICOM (HONG KONG) LIMITED 101
11.2.1 COMPANY OVERVIEW 101
11.2.2 FINANCIAL OVERVIEW 101
11.2.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 102
11.2.4 KEY DEVELOPMENTS 102
11.2.5 SWOT ANALYSIS 102
11.2.6 KEY STRATEGIES 103
11.3 TATA COMMUNICATIONS LIMITED 104
11.3.1 COMPANY OVERVIEW 104
11.3.2 FINANCIAL OVERVIEW 105
11.3.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 105
11.3.4 KEY DEVELOPMENTS 106
11.3.5 SWOT ANALYSIS 106
11.3.6 KEY STRATEGIES 106
11.4 SAP SE 107
11.4.1 COMPANY OVERVIEW 107
11.4.2 FINANCIAL OVERVIEW 108
11.4.3 PRODUCTS OFFERED 108
11.4.4 KEY DEVELOPMENTS 109
11.4.5 SWOT ANALYSIS 109
11.4.6 KEY STRATEGIES 109
11.5 ORANGE BUSINESS SERVICES 110
11.5.1 COMPANY OVERVIEW 110
11.5.2 FINANCIAL OVERVIEW 110
11.5.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 111
11.5.4 SWOT ANALYSIS 111
11.5.5 KEY STRATEGIES 111
11.6 VODAFONE GROUP PLC. 112
11.6.1 COMPANY OVERVIEW 112
11.6.2 FINANCIAL OVERVIEW 113
11.6.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 113
11.6.4 KEY DEVELOPMENTS 114
11.6.5 SWOT ANALYSIS 114
11.6.6 KEY STRATEGIES 114
11.7 MONTY MOBILE 115
11.7.1 COMPANY OVERVIEW 115
11.7.2 FINANCIAL OVERVIEW 115
11.7.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 115
11.7.4 KEY DEVELOPMENTS 115
11.7.5 KEY STRATEGIES 116
11.8 ARPUPLUS 117
11.8.1 COMPANY OVERVIEW 117
11.8.2 PRODUCTS/SOLUTIONS/SERVICES OFFERED 117
11.8.3 KEY DEVELOPMENTS 117
11.9 CLICKATELL 118
11.9.1 COMPANY OVERVIEW 118
11.9.2 FINANCIAL OVERVIEW 118
11.9.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 118
11.9.4 KEY DEVELOPMENTS 118
11.10 GIGA WAVES 119
11.10.1 COMPANY OVERVIEW 119
11.10.2 FINANCIAL OVERVIEW 119
11.10.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 119
11.10.4 KEY DEVELOPMENTS 119
11.11 SMSGLOBAL 120
11.11.1 COMPANY OVERVIEW 120
11.11.2 FINANCIAL OVERVIEW 120
11.11.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 120
11.11.4 KEY DEVELOPMENTS 120
11.11.5 KEY STRATEGIES 120
11.12 ZEN INTERACTIVE TECHNOLOGIES 121
11.12.1 COMPANY OVERVIEW 121
11.12.2 FINANCIAL OVERVIEW 121
11.12.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 121
11.12.4 KEY DEVELOPMENTS 121
11.12.5 KEY STRATEGIES 121
11.13 GLOBAL MESSAGE SERVICES 122
11.13.1 COMPANY OVERVIEW 122
11.13.2 FINANCIAL OVERVIEW 122
11.13.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 122
11.13.4 KEY DEVELOPMENTS 122
11.13.5 KEY STRATEGIES 123
11.14 INFOBIP LTD. 124
11.14.1 COMPANY OVERVIEW 124
11.14.2 FINANCIAL OVERVIEW 124
11.14.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 124
11.14.4 KEY DEVELOPMENTS 124
11.15 MGAGE 125
11.15.1 COMPANY OVERVIEW 125
11.15.2 FINANCIAL OVERVIEW 125
11.15.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 125
11.15.4 KEY DEVELOPMENTS 125
11.15.5 KEY STRATEGIES 126
