BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026

Description

MARKET OUTLOOK

According to CRI’s estimates, Brazil’s alcoholic ready-to-drinks (RTDs) market is likely to register progress at a CAGR of 3.03% and 1.51% in terms of revenue and volume, respectively, during the forecasting period between 2021 and 2026.
Despite the decline in overall alcoholic drinks sales due to COVID-19, the market is expected to witness positive growth in the upcoming years. Additionally, several consumers are inclined towards socializing at home, resulting in a stronger recovery in the off-trade volume growth than on-trade. Certain trends that gained momentum in 2019 are also estimated to continue with domestic premium lager recording positive demand via off-trade, while English gin will gain traction through off-trade and on-trade channels. The rising demand for English gin will further indicate the overall growth of the alcoholic spirits segment, influencing consumers to gain confidence in visiting HoReCa establishments.
Although the cocktail trend flourished across the country, RTDs are highly active in terms of innovation. In this regard, the ready-to-drink versions of classic cocktails like Moscow Mule, gin and tonic, and Negroni introduced by prominent players have gained traction within the country. However, since younger consumers are unwilling to spend on RTDs, profit margins are relatively tight, leading to immense competition. As a result, innovation is a key factor that helps companies sustain in the alcoholic drinks segment, further supporting the steady growth of the alcoholic RTDs market.

COMPETITIVE OUTLOOK

The well-known companies in the alcoholic ready-to-drinks market include Anheuser Busch Inbev NV, Cia Muller De Bebidas Ltda, and Diageo Plc.
TABLE OF CONTENT
1. BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET –SUMMARY
1.1. COUNTRY SNAPSHOT
1.2. MARKET SIZE & FORECAST
1.3. MARKET DRIVING ASPECTS
1.4. MARKET RESTRAINING ASPECTS
1.5. KEY PLAYERS
2. BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET OUTLOOK
2.1. IMPACT OF COVID-19 ON BRAZIL ALCOHOLIC RTDS MARKET
2.2. PESTLE ANALYSIS
2.2.1. POLITICAL
2.2.2. ECONOMICAL
2.2.3. SOCIAL
2.2.4. TECHNOLOGICAL
2.2.5. LEGAL
2.2.6. ENVIRONMENTAL
2.3. MARKET ATTRACTIVENESS INDEX
2.4. MARKET SHARE ANALYSIS OF KEY PLAYERS
2.5. BRAND SHARE ANALYSIS
3. BRAZIL ALCOHOLIC RTD MARKET SEGMENTATION – BY RTD TYPE (IN TERMS OF VALUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITRES)
3.1. SPIRIT-BASED RTDS
3.2. WINE-BASED RTDS
3.3. MALT BASED RTDS
4. COMPETITIVE LANDSCAPE
4.1. ANHEUSER BUSCH INBEV NV
4.2. ARBOR BRASIL INDÚSTRIA DE BEBIDAS LTDA
4.3. DIAGEO PLC
4.4. CIA MULLER DE BEBIDAS LTDA
4.5. COOPERATIVA VINÍCOLA AURORA LTDA
5. RESEARCH METHODOLOGY & SCOPE
5.1. RESEARCH SCOPE & DELIVERABLES
5.2. SOURCES OF DATA
5.3. RESEARCH METHODOLOGY

TABLE LIST
TABLE 1: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)
TABLE 2: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN MILLION LITRES)
TABLE 3: BRAZIL – COUNTRY SNAPSHOT
TABLE 4: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
TABLE 5: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)
TABLE 6: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN $ MILLION)
TABLE 7: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET, BY RTD TYPE, 2021-2026 (IN MILLION LITRES)

FIGURE LIST
FIGURE 1: BRAZIL ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET 2021-2026 (IN $ MILLION)
FIGURE 2: MARKET ATTRACTIVENESS INDEX
FIGURE 3: MARKET SHARE ANALYSIS OF KEY PLAYERS, 2018 & 2019 (IN %)
FIGURE 4: BRAND SHARE ANALYSIS, 2018 & 2019 (IN %)