Description
Global Augmented Reality in Agriculture Market Overview
The global augmented reality in agriculture market was valued at $0.84 million in 2021 and is projected to reach $4.89 million by 2027, growing at a CAGR of 34.49% during the forecast period 2022-2027.
The market is primarily in its emerging stage, and it is expected to be driven by the increasing demand for food, increasing population, trend of digitalization in the industry (Industry 4.0) and agriculture (Agriculture 4.0), need for simulated training, and precise field monitoring.
Market Lifecycle Stage
The augmented reality in agriculture market is still in the early stages. The technology is yet to be properly explored for applications in agriculture. It finds its wide application in other industries, such as gaming, entertainment, healthcare, retail, and manufacturing.
Impact
With an increased worldwide focus on achieving digitization, industrialization, and sustainability, the shift to smart farming tools provides opportunities for companies to invest in technologically advanced tools.
Currently, the shift to digitization is more prominent in precision agriculture, smart farming, artificial intelligence, the Internet of Things (IoT), and big data analytics, among others. The market is dominating in regions such as North America and Europe.
This is attributed to the technological advancements and developments in equipment to enhance farming operations along with wider adaptability and technical knowledge among the farmers.
Market Segmentation:
Segmentation 1: by Application
• Indoor Farming
• Outdoor Farming
The global augmented reality in agriculture market is expected to be dominated by the indoor farming segment. This is attributed to the increased technological advancements and investments in hydroponics and aquaponics and higher adoption among farmers having higher technical awareness.
Segmentation 2: by Solution
• Hardware
• Software
• Service
The software segment accounted for the largest share in the global augmented reality in agriculture market due to higher penetration in the handheld and mobile devices segment in 2021, and it is expected to remain the same during the forecast period 2022-2027.
Segmentation 3: by Region
• North America – U.S., Canada, and Mexico
• Europe – Germany, France, Netherlands, Italy, and Rest-of-Europe
• U.K.
• Asia-Pacific – Japan, India, Australia and New Zealand, and Rest-of-Asia-Pacific
• China
• Rest-of-the-World – South America and Middle East and Africa
North America dominated the global augmented reality in agriculture market in 2021 and is projected to uphold its dominance throughout the forecast period.
Recent Developments in the Global Augmented Reality in Agriculture Market
• In June 2022, Rams Creative Technologies Pvt. Ltd. announced its new partnership with Microsoft’s Mixed Reality Program (MRPP). This partnership program was started by Microsoft for companies that design, develop, and deploy mixed reality and augmented reality solutions for enterprises.
• In January 2022, Augmenta and Arva Intelligence entered into a partnership for affordable farm-ready automation, environmental enhancement, and carbon offsetting.
• In January 2022, Deere & Company added seven companies to its 2022 Startup Collaborator Program. John Deere launched the program in 2019 to enhance and deepen its interaction with startup companies whose technology could add value for customers. ViewAR GmbH is one of the augmented reality-based companies in the Startup Collaborator Program list.
• In October 2021, CATALYST partnered with T-REX with an aim to provide events that would increase awareness and interaction between geospatial and agribusiness professionals. The areas of focus were unmanned aerial vehicles (UAVs), augmented reality/virtual reality (AR/VR), and others.
T-REX would be able to expand its Geo-Seed Grant program with assistance from CATALYST and provide a portion of cash for initiatives that focus on the nexus between geospatial technology and sustainable agriculture.
Demand – Drivers and Limitations
Following are the demand drivers for the augmented reality in agriculture market:
• Digitization Powering the Next Green Revolution – Agriculture 4.0
• AR as a Tool for Field Monitoring
• Increased Demand for Spatial Computing Applications
Following are the challenges for the augmented reality in agriculture market:
• Lack of Awareness
• Limited R&D and Lack of Use-Cases of Agricultural Applications
How can this report add value to an organization?
Product/Innovation Strategy: The product segment helps the reader understand the different types of augmented reality-based solutions available, which are categorized into three categories, i.e., hardware, software, and service. Hardware-based solutions include AR headsets and smart glasses and AR-based heads-up displays (HUDs).
Software-based solutions include AR development packages, handheld and mobile device apps, and content creation software and engines. Service-based solutions include system integration service, content service, and others.
Growth/Marketing Strategy: The global augmented reality in agriculture market is in the nascent phase. It witnesses fewer developments by companies operating in the market, such as partnerships, collaborations, acquisitions, and business expansions. For instance, in October 2020, Nedap Livestock Management and VAS collaborated with the aim of strengthening the level of integration between Nedap CowControl and the VAS Platform.
Competitive Strategy: Companies operating in the global augmented reality in agriculture market that have been analyzed and profiled involve companies offering AR-based solutions for livestock monitoring, simulated training, outdoor crop farming, and integrated solutions.
The comprehensive competitive strategies such as partnerships, agreements, and collaborations will aid the reader in understanding the untapped revenue pockets in the market.
Key Market Players and Competition Synopsis
The companies that are profiled have been selected based on inputs gathered from primary experts and analyzing company coverage, product portfolio, and market penetration.
The players operating in the market include companies based on application such as livestock monitoring, simulated training, outdoor crop farming, and integrated applications.
As of 2022, livestock monitoring application-based companies captured 7.69% of presence in the market, simulated training application-based companies held 30.76% presence in the market, outdoor crop farming application-based companies had 38.46% presence in the market, and integrated application-based companies had 23.07% presence in the market.
Some of the prominent players operating in this market are:
Company Type 1: Livestock Monitoring-Based Companies
• Nedap Livestock Management
Company Type 2: Simulated Training-Based Companies
• AMAZONEN-WERKE H. DREYER SE & Co. KG
• CLAAS KGaA GmbH
• EON Reality
• Väderstad Group
Company Type 3: Outdoor Crop Farming-Based Companies
• Augmenta
• Grow Glide, LLC
• Plant Vision
• Visual Logic, LLC
• Anarky labs
Company Type 4: Integrated Application-Based Companies
• Rams Creative Technologies Pvt. Ltd.
• Program-Ace
• Think Digital
Table of Contents
1 Markets
1.1 Industry Outlook
1.1.1 Market Definition
1.1.1.1 Evolution of Agriculture
1.1.1.2 Adoption Scenario of AR in Agriculture
1.1.1.2.1 Trends in Agriculture Industry
1.1.1.2.2 Gap Analysis
1.1.1.2.3 Adoption Scenario
1.1.1.3 Types of AR Deployment in Agriculture
1.1.1.3.1 Marker-Based Deployment
1.1.1.3.2 Location-Based Deployment
1.1.1.3.3 Dynamic Augmentation
1.1.1.3.4 Complex Augmentation
1.2 Business Dynamics
1.2.1 Business Drivers
1.2.1.1 Digitization Powering the Next Green Revolution – Agriculture 4.0
1.2.1.2 AR as a Tool for Field Monitoring
1.2.1.3 Increased Demand for Spatial Computing Applications
1.2.2 Business Challenges
1.2.2.1 Lack of Awareness
1.2.2.2 Limited R&D and Lack of Use-Cases of Agricultural Applications
1.2.3 Market Strategies and Developments
1.2.4 Business Opportunities
1.2.4.1 Increasing Investments in Agricultural Technology Sector
1.2.4.2 Evolving Mobile-Based Augmented Reality
1.2.4.3 Integration with Key Enabling Technologies
2 Application
2.1 Augmented Reality in Agriculture Market (by Application)
2.1.1 Indoor Farming
2.1.2 Outdoor Farming
2.1.2.1 Precision Agriculture and Smart Farming
2.1.2.1.1 Crop Maintenance
2.1.2.1.2 Field Monitoring
2.1.2.1.3 Smart Irrigation
2.1.2.2 Livestock Monitoring
2.1.2.3 Simulated Training
2.1.2.4 Weather Tracking and Forecasting
2.2 Demand Analysis of Augmented Reality in Agriculture Market (by Application)
3 Products
3.1 Augmented Reality in Agriculture Market (by Solution)
3.1.1 Hardware
3.1.1.1 AR Headsets and Smart Glasses
3.1.1.2 AR-Based Heads-Up-Displays
3.1.2 Software
3.1.2.1 AR Development Packages
3.1.2.2 Handheld and Mobile Devices Apps
3.1.2.3 Content Creation Software and Engines
3.1.3 Service
3.1.3.1 System Integration Services
3.1.3.2 Content Service
3.1.3.3 Others
3.2 Demand Analysis of Augmented Reality in Agriculture Market (by Solution)
3.3 Comparison with Other Technologies
3.3.1 Computer Vision in Augmented Reality
3.3.2 Hyperspectral Imaging Technology and Augmented Reality
3.4 Comparison of AR in Agriculture and Other Industries
3.5 Supply Chain Analysis
3.6 Patent Analysis
3.6.1 Patent Analysis (by Status)
3.6.2 Patent Analysis (by Patent Office)
3.6.3 Patent Analysis (by Inventor Type)
4 Region
4.1 North America
4.1.1 Market
4.1.1.1 Key AR Providers in North America
4.1.1.2 Business Drivers
4.1.1.3 Business Challenges
4.1.2 Application
4.1.2.1 North America Augmented Reality in Agriculture Market (by Application)
4.1.3 Solution
4.1.3.1 North America Augmented Reality in Agriculture Market (by Solution)
4.1.4 North America (by Country)
4.1.4.1 U.S.
4.1.4.1.1 Market
4.1.4.1.1.1 Buyer Attributes
4.1.4.1.1.2 Business Challenges
4.1.4.1.1.3 Business Drivers
4.1.4.2 Canada
4.1.4.2.1 Market
4.1.4.2.1.1 Buyer Attributes
4.1.4.2.1.2 Business Challenges
4.1.4.2.1.3 Business Drivers
4.1.4.3 Mexico
4.1.4.3.1 Market
4.1.4.3.1.1 Buyer Attributes
4.1.4.3.1.2 Business Challenges
4.1.4.3.1.3 Business Drivers
4.2 Europe
4.2.1 Market
4.2.1.1 Key AR Providers in Europe
4.2.1.2 Business Drivers
4.2.1.3 Business Challenges
4.2.2 Application
4.2.2.1 Europe Augmented Reality in Agriculture Market (by Application)
4.2.3 Solution
4.2.3.1 Europe Augmented Reality in Agriculture Market (by Solution)
4.2.4 Europe (by Country)
4.2.4.1 Germany
4.2.4.1.1 Market
4.2.4.1.1.1 Buyer Attributes
4.2.4.1.1.2 Buyer Challenges
4.2.4.1.1.3 Buyer Drivers
4.2.4.2 France
4.2.4.2.1 Market
4.2.4.2.1.1 Buyer Attributes
4.2.4.2.1.2 Buyer Challenges
4.2.4.2.1.3 Buyer Drivers
4.2.4.3 Netherlands
4.2.4.3.1 Market
4.2.4.3.1.1 Buyer Attributes
4.2.4.3.1.2 Buyer Challenges
4.2.4.3.1.3 Buyer Drivers
4.2.4.4 Italy
4.2.4.4.1 Market
4.2.4.4.1.1 Buyer Attributes
4.2.4.4.1.2 Buyer Challenges
4.2.4.4.1.3 Buyer Drivers
4.2.4.5 Rest-of-Europe
4.2.4.5.1 Market
4.2.4.5.1.1 Buyer Attributes
4.2.4.5.1.2 Buyer Challenges
4.2.4.5.1.3 Buyer Drivers
4.3 U.K.
4.3.1 Market
4.3.1.1 Key AR Providers in the U.K.
4.3.1.2 Business Attributes
4.3.1.3 Business Drivers
4.3.1.4 Business Challenges
4.3.2 Application
4.3.2.1 U.K. Augmented Reality in Agriculture Market (by Application)
4.3.3 Solution
4.3.3.1 U.K. Augmented Reality in Agriculture Market (by Solution)
4.4 Asia-Pacific
4.4.1 Market
4.4.1.1 Buyer Attributes
4.4.1.2 Key AR Providers in Asia-Pacific
4.4.1.3 Business Challenges
4.4.1.4 Business Drivers
4.4.2 Application
4.4.2.1 Asia-Pacific Augmented Reality in Agriculture Market (by Application)
4.4.3 Solution
4.4.3.1 Asia-Pacific Augmented Reality in Agriculture Market (by Solution)
4.4.4 Asia-Pacific (by Country)
4.4.4.1 Japan
4.4.4.1.1 Market
4.4.4.1.1.1 Key AR Providers in Japan
4.4.4.1.1.2 Buyer Attributes
4.4.4.1.1.3 Business Drivers
4.4.4.1.1.4 Business Challenges
4.4.4.2 India
4.4.4.2.1 Market
4.4.4.2.1.1 Key AR Providers in India
4.4.4.2.1.2 Buyer Attributes
4.4.4.2.1.3 Business Drivers
4.4.4.2.1.4 Business Challenges
4.4.4.3 Australia and New Zealand
4.4.4.3.1 Market
4.4.4.3.1.1 Key AR Providers in Australia and New Zealand
4.4.4.3.1.2 Buyer Attributes
4.4.4.3.1.3 Business Drivers
4.4.4.3.1.4 Business Challenges
4.4.4.4 Rest-of-Asia-Pacific
4.4.4.4.1 Market
4.4.4.4.1.1 Buyer Attributes
4.4.4.4.1.2 Business Drivers
4.4.4.4.1.3 Business Challenges
4.5 China
4.5.1 Market
4.5.1.1 Key AR Providers in China
4.5.1.2 Business Attributes
4.5.1.3 Business Drivers
4.5.1.4 Business Challenges
4.5.2 Application
4.5.2.1 China Augmented Reality in Agriculture Market (by Application)
4.5.3 Solution
4.5.3.1 China Augmented Reality in Agriculture Market (by Solution)
4.6 Rest-of-the-World
4.6.1 Market
4.6.1.1 Buyer Attributes
4.6.1.2 Business Drivers
4.6.1.3 Business Challenges
4.6.2 Application
4.6.2.1 Rest-of-the-World Augmented Reality in Agriculture Market (by Application)
4.6.3 Solution
4.6.3.1 Rest-of-the-World Augmented Reality in Agriculture Market (by Solution)
4.6.4 Rest-of-the-World (by Country)
5 Markets – Competitive Benchmarking & Company Profiles
5.1 Company Prospects
5.2 Company Profiles
5.2.1 Type 1 – Livestock Monitoring-Based Companies
5.2.1.1 Nedap Livestock Management
5.2.1.1.1 Company Overview
5.2.1.1.1.1 Role of Nedap Livestock Management in the Global Augmented Reality in Agriculture Market
5.2.1.1.1.2 Product Portfolio
5.2.1.1.2 Corporate Strategies
5.2.1.1.2.1 Partnerships and Collaborations
5.2.1.1.3 Analyst View
5.2.2 Type 2 – Simulated Training-Based Companies
5.2.2.1 AMAZONEN-WERKE H. DREYER SE & Co. KG
5.2.2.1.1 Company Overview
5.2.2.1.1.1 Role of AMAZONEN-WERKE H. DREYER SE & Co. KG in the Global Augmented Reality in Agriculture Market
5.2.2.1.1.2 Product Portfolio
5.2.2.1.2 Analyst View
5.2.2.2 CLAAS KGaA GmbH
5.2.2.2.1 Company Overview
5.2.2.2.1.1 Role of CLAAS KGaA GmbH in the Global Augmented Reality in Agriculture Market
5.2.2.2.1.2 Product Portfolio
5.2.2.2.2 Analyst View
5.2.2.3 EON Reality
5.2.2.3.1 Company Overview
5.2.2.3.1.1 Role of EON Reality in the Global Augmented Reality in Agriculture Market
5.2.2.3.1.2 Product Portfolio
5.2.2.3.2 Analyst View
5.2.2.4 Väderstad Group
5.2.2.4.1 Company Overview
5.2.2.4.1.1 Role of Väderstad Group in the Global Augmented Reality in Agriculture Market
5.2.2.4.1.2 Product Portfolio
5.2.2.4.2 Analyst View
5.2.3 Type 3 – Outdoor Crop Farming-Based Companies
5.2.3.1 Augmenta
5.2.3.1.1 Company Overview
5.2.3.1.1.1 Role of Augmenta in the Global Augmented Reality in Agriculture Market
5.2.3.1.1.2 Product Portfolio
5.2.3.1.2 Corporate Strategies
5.2.3.1.2.1 Acquisitions
5.2.3.1.2.2 Partnerships
5.2.3.1.3 Analyst View
5.2.3.2 Grow Glide, LLC
5.2.3.2.1 Company Overview
5.2.3.2.1.1 Role of Grow Glide, LLC in Global Augmented Reality in Agriculture Market
5.2.3.2.1.2 Product Portfolio
5.2.3.2.2 Analyst View
5.2.3.3 Plant Vision
5.2.3.3.1 Company Overview
5.2.3.3.1.1 Role of Plant Vision in the Global Augmented Reality in Agriculture Market
5.2.3.3.1.2 Product Portfolio
5.2.3.3.2 Analyst View
5.2.3.4 Visual Logic, LLC
5.2.3.4.1 Company Overview
5.2.3.4.1.1 Role of Visual Logic, LLC in the Global Augmented Reality in Agriculture Market
5.2.3.4.1.2 Product Portfolio
5.2.3.4.2 Analyst View
5.2.3.5 Anarky labs
5.2.3.5.1 Company Overview
5.2.3.5.1.1 Role of Anarky labs in the Global Augmented Reality in Agriculture Market
5.2.3.5.1.2 Product Portfolio
5.2.3.5.2 Analyst View
5.2.4 Type 4 – Integrated Application Based Companies
5.2.4.1 Rams Creative Technologies Pvt. Ltd.
5.2.4.1.1 Company Overview
5.2.4.1.1.1 Role of Rams Creative Technologies Pvt. Ltd. in the Global Augmented Reality in Agriculture Market
5.2.4.1.1.2 Product Portfolio
5.2.4.1.2 Corporate Strategies
5.2.4.1.2.1 Partnerships
5.2.4.1.3 Analyst View
5.2.4.2 Program-Ace
5.2.4.2.1 Company Overview
5.2.4.2.1.1 Role of Program-Ace in the Global Augmented Reality in Agriculture Market
5.2.4.2.1.2 Product Portfolio
5.2.4.2.2 Analyst View
5.2.4.3 Think Digital
5.2.4.3.1 Company Overview
5.2.4.3.1.1 Role of Think Digital in the Global Augmented Reality in Agriculture Market
5.2.4.3.1.2 Product Portfolio
5.2.4.3.2 Analyst View
5.2.5 Possible Companies
6 Research Methodology
6.1 Data Sources
6.1.1 Primary Data Sources
6.1.2 Secondary Data Sources
6.1.3 Data Triangulation
6.2 Market Estimation and Forecast
6.2.1 Factors for Data Prediction and Modeling
List of Figures
Figure 1: Microeconomic Indicators Impacting Augmented Reality in Agriculture Market
Figure 2: Global Augmented Reality in Agriculture Market, $Million, 2021-2027
Figure 3: Market Dynamics for Global Augmented Reality in Agriculture Market
Figure 4: Global Augmented Reality in Agriculture Market (by Application), $Million, 2021-2027
Figure 5: Global Augmented Reality in Agriculture Market (by Solution), $Million, 2021-2027
Figure 6: Global Augmented Reality in Agriculture Market (by Region), $Million, 2021
Figure 7: Augmented Reality in Agriculture Market Coverage
Figure 8: Agriculture’s Evolutionary History
Figure 9: Step-1: Gaps Found in Augmented Reality in Agriculture Market
Figure 10: Step-2: Gap Analysis of Augmented Reality in Agriculture Market
Figure 11: Step-3: Procedure to Overcome Gaps in Augmented Reality in Agriculture Market
Figure 12: Factors for AR Adoption in Agriculture
Figure 13: Global Agricultural Goals Achieved through Augmented Reality
Figure 14: Types of AR Deployment
Figure 15: Augmented Reality in Agriculture Market: Business Dynamics
Figure 16: Investments Raised by Various Agritech Startups in India, 2010-2019
Figure 17: Market for Various Technologies and Methods in Agriculture, $Billion, 2020-2026
Figure 18: Augmented Reality in Indoor Farming
Figure 19: Aspects of Augmented Reality in Agriculture Market
Figure 20: Augmented Reality Ecosystem in Agriculture
Figure 21: Agricultural Workforce Share in Global Employment, 2010-2019
Figure 22: Augmented Reality Solutions for Agriculture
Figure 23: Applications of Computer Vision in Agriculture
Figure 24: Factors Affecting the Adoption of Augmented Reality in Agriculture and Other Industries
Figure 25: Patent Analysis (by Patent Office), January 2019-August 2022
Figure 26: Patent Analysis (by Inventor Type), January 2019-August 2022
Figure 27: Analysis of Companies Expected to Operate in Augmented Reality in Agriculture Market, 2022
Figure 28: Data Triangulation
Figure 29: Top-Down and Bottom-Up Approach
Figure 30: Assumptions and Limitations
List of Tables
Table 1: Market Strategies and Developments in the Global Augmented Reality in Agriculture Market, January 2019-August 2022
Table 2: Augmented Reality in Agriculture Market (by Application), $Million, 2021-2027
Table 3: Augmented Reality in Agriculture Market (by Application Subtype), $Million, 2021-2027
Table 4: List of AR Smart Glasses and Headsets
Table 5: Key HUD Manufacturers
Table 6: Augmented Reality Development Packages
Table 7: Augmented Reality in Agriculture Market (by Solution), $Million, 2021-2027
Table 8: Supply Chain Analysis of Global Augmented Reality in Agriculture Market
Table 9: Augmented Reality in Agriculture Market Patent Trend, January 2017- August 2022
Table 10: Patents Analysis (by Status), January 2019-August 2022
Table 11: Patent Analysis (by Status), January 2019-August 2022
Table 12: Global Augmented Reality in Agriculture Market (by Region), $Million, 2021-2027
Table 13: North America Augmented Reality in Agriculture Market (by Application), $Million, 2021-2027
Table 14: North America Augmented Reality in Agriculture Market (by Solution), $Million, 2021-2027
Table 15: North America Augmented Reality in Agriculture Market (by Country), $Million, 2021-2027
Table 16: Europe Augmented Reality in Agriculture Market (by Application), $Million, 2021-2027
Table 17: Europe Augmented Reality in Agriculture Market (by Solution), $Million, 2021-2027
Table 18: Europe Augmented Reality in Agriculture Market (by Country), $Million, 2021-2027
Table 19: U.K. Augmented Reality in Agriculture Market (by Application), $Million, 2021-2027
Table 20: U.K. Augmented Reality in Agriculture Market (by Solution), $Million, 2021-2027
Table 21: Asia-Pacific Augmented Reality in Agriculture Market (by Application), $Million, 2021-2027
Table 22: Asia-Pacific Augmented Reality in Agriculture Market (by Solution), $Million, 2021-2027
Table 23: Asia-Pacific Augmented Reality in Agriculture Market (by Country), $Million, 2021-2027
Table 24: China Augmented Reality in Agriculture Market (by Application), $Million, 2021-2027
Table 25: China Augmented Reality in Agriculture Market (by Solution), $Million, 2021-2027
Table 26: Rest-of-the-World Augmented Reality in Agriculture Market (by Application), $Million, 2021-2027
Table 27: Rest-of-the-World Augmented Reality in Agriculture Market (by Solution), $Million, 2021-2027
Table 28: Rest-of-the-World Augmented Reality in Agriculture Market (by Country), $Million, 2021-2027
Table 29: Nedap Livestock Management: Product Portfolio
Table 30: Nedap Livestock Management: Partnerships and Collaborations
Table 31: AMAZONEN-WERKE H. DREYER SE & Co. KG: Product Portfolio
Table 32: CLAAS KGaA GmbH: Product Portfolio
Table 33: EON Reality: Product Portfolio
Table 34: Väderstad Group: Product Portfolio
Table 35: Augmenta: Product Portfolio
Table 36: Augmenta: Acquisitions
Table 37: Augmenta: Partnerships
Table 38: Grow Glide, LLC: Product Portfolio
Table 39: Plant Vision: Product Portfolio
Table 40: Visual Logic, LLC: Product Portfolio
Table 41: Anarky labs: Product Portfolio
Table 42: Rams Creative Technologies Pvt. Ltd.: Product Portfolio
Table 43: Rams Creative Technologies Pvt. Ltd.: Partnerships
Table 44: Program-Ace: Product Portfolio
Table 45: Think Digital: Product Portfolio
Table 46: Key Possible Companies in Augmented Reality in Agriculture Market
Reviews
There are no reviews yet.