Description
Athleisure Market Overview
The athleisure market is anticipated to record a CAGR of 10.33% to surpass a value of USD 842.03 million by end of 2028. Athleisure refers to a style described by activewear that is both agreeable and stylishly engaging.
The development of athleisure has additionally set out critical open doors for financial backers. The global market players of athleisure are applying various innovative market strategies with the help of emerging social media platforms in day-to-day life. Additionally, the solid impact of web-based media and advertising techniques gives a rewarding business sector to the current players.
The global Athleisure market is expected to attain a significant market expansion as these clothes provide comfort, trendy look, casual, and versatile options, and are available in stylish colors and patterns. The developing health consciousness, expanding working ladies’ population, and popularity from twenty- to thirty-year-olds are significantly driving the market growth.
Additionally, product advancement with the development of the clothing business is projected to add to the athleisure market development. Besides, the presence of the unorganized area is confining the development of the market.
Furthermore, consumers’ preferences for comfortable and functional wear because of the increasing awareness about hygiene, appearance, and the standard of living is anticipated to fuel the growth of the global market during the forecast period.
Market Segmentation
In terms of product type, the global athleisure market has been segregated into leggings, tights & joggers; hoodies & sweatshirts; sneakers; shorts; sports jackets; sports bras; yoga pants; and others. By end-user, the global athleisure market has been classified into men, women, and unisex.
Based on Distribution Channel the global athleisure market has been classified into store-based and non-store-based. The store-based segment has been further categorized into supermarkets & hypermarkets, specialty stores, and others.
Regional Analysis
North America represented the biggest share of 34.89% in 2020, with a market worth of USD 134.75 billion; the market is anticipated to register a substantial CAGR of 9.87% during the predicted time frame.
The regional market growth is propelled by the rising participation in several sports events is one of the primed factors for the rising growth of the athleisure market during the forecast period. The growth of the North American market is attributed to increasing health consciousness and the rising demand to wear fit outfits in gyms and fitness centers.
Europe was the second-biggest market in 2020, esteemed at USD 113.63 billion; the market is projected to display a CAGR of 10.40%.
Nonetheless, the market in Asia-Pacific is relied upon to enlist the most elevated CAGR of 10.95%. The development of the coordinated retail area in Asia-Pacific and the expanded tendency towards green and reasonable apparel are further boosting the development of the market.
Major Players
The prominent market players operating in the global athleisure market are Under Armour, Inc. (US), lululemon athletica (Canada), Adidas AG (Germany), Hennes & Mauritz AB (Sweden), Nike, lululemon athletica (Canada), Adidas AG (Germany), Hennes & Mauritz AB (Sweden), Inc. (US), Puma SE (Germany), Eysom (US), Outdoor Voices (US), Ten Thousand, Inc. (US), and Isaora (US), Under Armour, Inc. (US), and Nike, Inc. (US) network.
COVID 19 Impacts
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