Description
Athleisure Market Overview
The athleisure market is anticipated to record a CAGR of 10.33% to surpass a value of USD 842.03 million by end of 2028. Athleisure refers to a style described by activewear that is both agreeable and stylishly engaging.
The development of athleisure has additionally set out critical open doors for financial backers. The global market players of athleisure are applying various innovative market strategies with the help of emerging social media platforms in day-to-day life. Additionally, the solid impact of web-based media and advertising techniques gives a rewarding business sector to the current players.
The global Athleisure market is expected to attain a significant market expansion as these clothes provide comfort, trendy look, casual, and versatile options, and are available in stylish colors and patterns. The developing health consciousness, expanding working ladies’ population, and popularity from twenty- to thirty-year-olds are significantly driving the market growth.
Additionally, product advancement with the development of the clothing business is projected to add to the athleisure market development. Besides, the presence of the unorganized area is confining the development of the market.
Furthermore, consumers’ preferences for comfortable and functional wear because of the increasing awareness about hygiene, appearance, and the standard of living is anticipated to fuel the growth of the global market during the forecast period.
Market Segmentation
In terms of product type, the global athleisure market has been segregated into leggings, tights & joggers; hoodies & sweatshirts; sneakers; shorts; sports jackets; sports bras; yoga pants; and others. By end-user, the global athleisure market has been classified into men, women, and unisex.
Based on Distribution Channel the global athleisure market has been classified into store-based and non-store-based. The store-based segment has been further categorized into supermarkets & hypermarkets, specialty stores, and others.
Regional Analysis
North America represented the biggest share of 34.89% in 2020, with a market worth of USD 134.75 billion; the market is anticipated to register a substantial CAGR of 9.87% during the predicted time frame.
The regional market growth is propelled by the rising participation in several sports events is one of the primed factors for the rising growth of the athleisure market during the forecast period. The growth of the North American market is attributed to increasing health consciousness and the rising demand to wear fit outfits in gyms and fitness centers.
Europe was the second-biggest market in 2020, esteemed at USD 113.63 billion; the market is projected to display a CAGR of 10.40%.
Nonetheless, the market in Asia-Pacific is relied upon to enlist the most elevated CAGR of 10.95%. The development of the coordinated retail area in Asia-Pacific and the expanded tendency towards green and reasonable apparel are further boosting the development of the market.
Major Players
The prominent market players operating in the global athleisure market are Under Armour, Inc. (US), lululemon athletica (Canada), Adidas AG (Germany), Hennes & Mauritz AB (Sweden), Nike, lululemon athletica (Canada), Adidas AG (Germany), Hennes & Mauritz AB (Sweden), Inc. (US), Puma SE (Germany), Eysom (US), Outdoor Voices (US), Ten Thousand, Inc. (US), and Isaora (US), Under Armour, Inc. (US), and Nike, Inc. (US) network.
COVID 19 Impacts
We are continuously tracking the impact of the COVID-19 pandemic on various industries and verticals within all domains. Our research reports include the same and help you understand the drop and rise, owing to the impact of COVID-19 on the industries. Also, we help you to identify the gap between the demand and supply of your interested market.
Moreover, the report helps you with the analysis, amended government regulations, and many other useful insights.
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Table of Contents
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 14
1.1 MARKET ATTRACTIVENESS ANALYSIS 15
1.1.1 GLOBAL ATHLEISURE MARKET, BY PRODUCT TYPE 16
1.1.2 GLOBAL ATHLEISURE MARKET, BY END USER 17
1.1.3 GLOBAL ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL 18
1.1.4 GLOBAL ATHLEISURE MARKET, BY REGION 19
2 MARKET INTRODUCTION 20
2.1 DEFINITION 20
2.2 SCOPE OF THE STUDY 20
2.3 RESEARCH OBJECTIVE 20
2.4 MARKET STRUCTURE 20
2.5 KEY BUYING CRITERIA 21
3 RESEARCH METHODOLOGY 22
3.1 RESEARCH PROCESS 22
3.2 PRIMARY RESEARCH 23
3.3 SECONDARY RESEARCH 24
3.4 MARKET SIZE ESTIMATION 24
3.5 FORECAST MODEL 26
3.6 LIST OF ASSUMPTIONS 27
4 MARKET DYNAMICS 28
4.1 INTRODUCTION 28
4.2 DRIVERS 29
4.2.1 GROWING FITNESS-CONSCIOUS POPULATION 29
4.2.2 PRODUCT INNOVATION WITH GROWTH OF THE APPAREL INDUSTRY 29
4.2.3 DRIVERS IMPACT ANALYSIS 30
4.3 RESTRAINTS 30
4.3.1 PREVALENCE OF THE UNORGANIZED SECTOR 30
4.3.2 RESTRAINTS IMPACT ANALYSIS 30
4.4 OPPORTUNITIES 31
4.4.1 INFLUENCE OF SOCIAL MEDIA AND INNOVATIVE MARKETING STRATEGIES 31
4.4.2 INCREASED DEMAND FOR SUSTAINABLE AND ECO-FRIENDLY APPAREL 31
4.4.3 GROWTH OF THE ORGANIZED RETAIL SECTOR IN ASIA-PACIFIC 31
4.5 CHALLENGES 32
4.5.1 RAPIDLY CHANGING CONSUMER TRENDS 32
5 MARKET FACTOR ANALYSIS 33
5.1 VALUE CHAIN ANALYSIS 33
5.1.1 RAW MATERIAL PROCUREMENT 34
5.1.2 PROCESSING 35
5.1.3 PACKAGING 35
5.2 SUPPLY CHAIN ANALYSIS 36
5.3 PORTER’S FIVE FORCES MODEL 37
5.3.1 THREAT OF NEW ENTRANTS 38
5.3.2 BARGAINING POWER OF SUPPLIERS 38
5.3.3 THREAT OF SUBSTITUTES 38
5.3.4 BARGAINING POWER OF BUYERS 38
5.3.5 INTENSITY OF RIVALRY 38
5.4 IMPACT OF COVID-19 OUTBREAK ON GLOBAL ATHLEISURE MARKET 39
5.4.1 IMPACT ON PRODUCTION 39
5.4.2 IMPACT ON SUPPLY-CHAIN 39
5.4.3 IMPACT ON PRICING 40
5.4.4 IMPACT ON CONSUMER BUYING BEHAVIOR 40
5.4.5 IMPACT ON ONLINE VS OFFLINE SALES 40
6 GLOBAL ATHLEISURE MARKET, BY PRODUCT TYPE 41
6.1 OVERVIEW 41
6.1.1 GLOBAL ATHLEISURE MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019–2028 42
6.2 LEGGINGS, TIGHTS, & JOGGERS 42
6.2.1 LEGGINGS, TIGHTS, & JOGGERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 42
6.3 HOODIES & SWEATSHIRTS 43
6.3.1 HOODIES & SWEATSHIRTS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 43
6.4 SNEAKERS 44
6.4.1 SNEAKERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 44
6.5 SHORTS 44
6.5.1 SHORTS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 44
6.6 SPORTS JACKETS 45
6.6.1 SPORTS JACKETS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 45
6.7 SPORTS BRA 46
6.7.1 SPORTS BRA: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 46
6.8 YOGA PANTS 46
6.8.1 YOGA PANTS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 46
6.9 OTHERS 47
6.9.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 47
7 GLOBAL ATHLEISURE MARKET, BY END USER 48
7.1 OVERVIEW 48
7.1.1 GLOBAL ATHLEISURE MARKET ESTIMATES & FORECAST, BY END USER, 2019–2028 49
7.2 MEN 49
7.2.1 MEN: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 49
7.3 WOMEN 50
7.3.1 WOMEN: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 50
7.4 UNISEX 50
7.4.1 UNISEX: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 50
8 GLOBAL ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL 52
8.1 OVERVIEW 52
8.1.1 GLOBAL ATHLEISURE MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019–2028 53
8.2 STORE-BASED 53
8.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 53
8.3 NON-STORE-BASED 54
8.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 54
9 GLOBAL ATHLEISURE MARKET, BY REGION 55
9.1 OVERVIEW 55
9.2 NORTH AMERICA 57
9.2.1 US 59
9.2.2 CANADA 61
9.2.3 MEXICO 62
9.3 EUROPE 64
9.3.1 GERMANY 66
9.3.2 UK 68
9.3.3 FRANCE 69
9.3.4 SPAIN 71
9.3.5 ITALY 72
9.3.6 REST OF EUROPE 74
9.4 ASIA-PACIFIC 76
9.4.1 CHINA 78
9.4.2 JAPAN 80
9.4.3 INDIA 81
9.4.4 AUSTRALIA & NEW ZEALAND 83
9.4.5 REST OF ASIA-PACIFIC 84
9.5 REST OF THE WORLD 86
9.5.1 SOUTH AMERICA 88
9.5.2 MIDDLE EAST 90
9.5.3 AFRICA 91
10 COMPETITIVE LANDSCAPE 93
10.1 INTRODUCTION 93
10.1.1 MARKET STRATEGY ANALYSIS 93
10.2 COMPETITIVE BENCHMARKING 94
10.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 95
10.3.1 ACQUISITION 95
10.3.2 PRODUCT LAUNCH 95
10.3.3 EXPANSION 96
10.3.4 PARTNERSHIP 96
11 COMPANY PROFILES 97
11.1 UNDER ARMOUR, INC. 97
11.1.1 COMPANY OVERVIEW 97
11.1.2 FINANCIAL OVERVIEW 98
11.1.3 PRODUCTS OFFERED 99
11.1.4 KEY DEVELOPMENTS 102
11.1.5 SWOT ANALYSIS 103
11.1.6 KEY STRATEGIES 103
11.2 LULULEMON ATHLETIC 104
11.2.1 COMPANY OVERVIEW 104
11.2.2 FINANCIAL OVERVIEW 104
11.2.3 PRODUCTS OFFERED 105
11.2.4 KEY DEVELOPMENTS 110
11.2.5 SWOT ANALYSIS 110
11.2.6 KEY STRATEGIES 110
11.3 ADIDAS AG 111
11.3.1 COMPANY OVERVIEW 111
11.3.2 FINANCIAL OVERVIEW 111
11.3.3 PRODUCTS OFFERED 112
11.3.4 KEY DEVELOPMENTS 114
11.3.5 SWOT ANALYSIS 115
11.3.6 KEY STRATEGIES 115
11.4 HENNES & MAURITZ AB 116
11.4.1 COMPANY OVERVIEW 116
11.4.2 FINANCIAL OVERVIEW 116
11.4.3 PRODUCTS OFFERED 117
11.4.4 KEY DEVELOPMENTS 120
11.4.5 SWOT ANALYSIS 120
11.4.6 KEY STRATEGIES 121
11.5 NIKE, INC. 122
11.5.1 COMPANY OVERVIEW 122
11.5.2 FINANCIAL OVERVIEW 122
11.5.3 PRODUCTS OFFERED 123
11.5.4 KEY DEVELOPMENTS 125
11.5.5 SWOT ANALYSIS 126
11.5.6 KEY STRATEGIES 126
11.6 PUMA SE 127
11.6.1 COMPANY OVERVIEW 127
11.6.2 FINANCIAL OVERVIEW 127
11.6.3 PRODUCTS OFFERED 128
11.6.4 KEY DEVELOPMENTS 130
11.6.5 KEY STRATEGIES 130
11.7 EYSOM 131
11.7.1 COMPANY OVERVIEW 131
11.7.2 FINANCIAL OVERVIEW 131
11.7.3 PRODUCTS OFFERED 131
11.7.4 KEY DEVELOPMENTS 131
11.7.5 KEY STRATEGIES 131
11.8 OUTDOOR VOICES 132
11.8.1 COMPANY OVERVIEW 132
11.8.2 FINANCIAL OVERVIEW 132
11.8.3 PRODUCTS OFFERED 132
11.8.4 KEY DEVELOPMENTS 134
11.8.5 KEY STRATEGIES 134
11.9 TEN THOUSAND, INC. 135
11.9.1 COMPANY OVERVIEW 135
11.9.2 FINANCIAL OVERVIEW 135
11.9.3 PRODUCTS OFFERED 135
11.9.4 KEY DEVELOPMENTS 135
11.9.5 KEY STRATEGIES 135
11.10 ISAORA 136
11.10.1 COMPANY OVERVIEW 136
11.10.2 FINANCIAL OVERVIEW 136
11.10.3 PRODUCTS OFFERED 136
11.10.4 KEY DEVELOPMENTS 137
11.10.5 KEY STRATEGIES 137
12 REFERENCES 138
